Rachel Wolfe
speaker
900 appearances
20 recordings
1 series
first heard Mar 2022
last heard May 2024
Rachel Wolfe’s voice in public audio — every appearance, attributed to the second.
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Appearances
Businesses are able to make more money when they unbundle costs like this.
When the menu price looks lower, people are more likely to buy it.
People don't shop based on fees.
They shop based on the price of the product.
Then the fees come later.
Yes, fees have always existed.
The difference now is that companies are a little bit sneakier than they once were about what they're charging fees for and how they're presenting it.
There are some who argue that fees shouldn't exist at all.
The ideal way to shop is one flat price.
I think we were all okay with an occasional fee when it made sense for us, like gas stations have been charging a little bit extra to use
a credit card for a long time.
We're kind of used to that.
But it's now that more and more businesses have adopted the same policy and we're seeing fees.
It's not just credit card fees.
It feels like restaurants are charging a, my napkins are more expensive fee.
And people really hate that.
They're really bothered by it.
Businesses are able to make more money when they unbundle costs like this.
When the menu price looks lower, people are more likely to buy it.
As the Consumer Financial Protection Bureau told me, people don't shop based on fees.
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