Rachel Wolfe

speaker
900 appearances 20 recordings 1 series first heard Mar 2022 last heard May 2024

Rachel Wolfe’s voice in public audio — every appearance, attributed to the second.

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Appearances

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a decade, maybe longer, and then it actually costs $8, people are upset about more than just losing that $4. matched
They feel like something is deeply structurally wrong. matched
One man I spoke to who always paid $4 for his Old Spice Stronger Swagger deodorant for, we're talking decades here, and then saw it priced at $8 at the pharmacy near his house. matched
He works in the finance business. matched
He can afford that $4 increase, he said himself. matched
But he refuses to pay it. matched
However, he still loves this deodorant. matched
So what he's been doing is anytime he sees a discount store, he goes in looking for this particular type of deodorant. matched
And he's only seen it a couple of times. matched
But when he has, he's bought up every single stick they have in the store. matched
We heard about everything from the price for a Starbucks order or a salad bowl at Chipotle to basics like milk and dog food. matched
Especially when it's a small treat. matched
One woman told me that she bought Drake's Coffee Cakes, just one coffee cake, basically every time she went to the grocery store for her whole life. matched
She's in her 60s. matched
And she just refuses to pay the premium. matched
Now, she has always paid about a dollar, seeing them creep up closer to two. matched
It's not that she couldn't afford it exactly. matched
It was more that she couldn't stomach it. matched
But she feels they're lost acutely. matched
Our benchmarks for how much a simple errand is going to cost us are totally out of whack. matched
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