Raj Agarwal

So yeah, you know, beginning of 2009, I left my job at Bain on August 31st, 2008.

That's a cushy salary to give up.

It was, and it felt like still the right thing to do based on the investor interest we had.

But 15 days later, Lehman Brothers collapsed.

And so what went from a, hey, we can raise money easily, went to almost two years of bootstrapping the company.

But it was the best thing that could have happened to us because the companies that did raise money before then –

all had to shoot off into the wrong direction, trying to grow fast, and most of them tried to become ad networks.

For us, we were forced to work closely with our customers, figure out what they really wanted.

And at that time, it was deep insight about what was working within their mobile apps, how to grow that audience.

And it was in 2012 that we expanded from being primarily analytics to adding this engagement layer

So we could use that data to create these more engaging experiences with end users through all these new mobile communication channels.

That's exactly right.

Now, in some cases, there will be demo data that helps us give you a better experience.

So if we know something more about you, we might cater push notification to you.

As an example, customers include ESPN and Weather Channel.

And we'll use data like your favorite sports team or your location to give you targeted messaging that you're going to actually want to receive and that's going to help you.

Correct.

We've raised capital.

So we raised a couple of angel rounds, uh, 2010, 2011.

Uh, our first venture round was in 2012.