Raj Bhaskar

Near Adams and Morgan.

Sure.

There's a few.

So if it's a, so we have a couple, a few different markets we operate in.

And one of the things is whether you drive often or not.

So if it's in a driver type market, we have a built-in mileage tracker.

Cause that's one of the biggest types of deductions you can take in a year.

So automated mileage tracking.

So in that market, we look at how often someone's actually driving for business and are they using Hurdler to track their mileage?

So that's one of the big usages.

Another is like you talked about earlier, do we sync with your credit card, for example?

So we look at how many folks have synced their credit cards and do they have notifications on and are they making use of that?

Yeah, in certain metrics, it's as high as like 80%.

So we want to keep it simple.

So what we're looking at is, so my philosophy on pricing, other than it being simple, is I always felt pricing should be part of the customer experience.

And what I mean by that is that to me, so you should have a solid product.

You should have excellent service to the extent all of this is possible if you want to build a long lasting business.

And then the third is that pricing should, to the extent possible, bring a smile to your face.

as opposed to, for example, the negative reaction I have when I see my cable bill.

Yeah, I feel like I'm getting ripped off.