Ramanathan Vythilingam
speaker
390 appearances
1 recordings
1 series
first heard Jul 2026
last heard 13 Jul
Ramanathan Vythilingam’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And my counter to that is
They're anyway gonna skip.
the probability that somebody's gonna watch two seconds of a video is tiny anyway.
Whether you show the brand or you don't show the brand or whatever, right?
Whether you are on trend, whether you are, I don't know, using a celebrity, whatever you're doing, the chances that somebody is gonna give you two seconds of attention is low anyway.
Would you not wanna maximize that by introducing the brand and the product early?
So at least if they're gone in five seconds, they have still gotten an impression of what the brand is and what the message you wanna communicate.
So it's not about
The what, but it's about the how in terms of how is the product integrated creatively that still makes want people to want to know more.
If we believe that we are in the age of interest media where the algorithms are gonna be serving me content, that the algorithm you know is predicting it will be relevant for me, then this whole thing about whether I introduce the brand early or not is you know is a moot point.
Right?
If that content is being predicted to be relevant for me,
Even if I see a brand early, it's something that I'm still wanting to know more about, then I'll continue to watch the video.
Right.
So so this whole thing about precision targeting and is again completely changed because of this narrative of when my feed is curated based on who I am, even if I know it's an ad.
but it's been curated for me, predicting its relevance for me.
Why would I not watch it?
Not watch it in full, definitely, but why would I not give it that few seconds of precious attention?
And in that moment, what do I get to see?
Do I get to know more about the brand?
Showing 241–260 of 390 · page 13 of 20
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