Ramanathan Vythilingam

speaker

390 appearances 1 recordings 1 series first heard Jul 2026 last heard 13 Jul

Ramanathan Vythilingam’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Looking Outside · Who are 'influencers' influencing? (Marketers.) - Marketing Professor Ramanathan Vythilingam · 13 Jul 2026 podcast

But should we do it?

I guess becomes the question.

You know, and do you then hold back and be intentional where you do it?

Which has to be guided by first principles of business, what you're trying to do as a business, how that translates into marketing objectives, which will help you achieve that business outcome.

And those marketing objectives.

Objectives then are designed for, researched for, understood better through the lens of the marketing fundamentals.

You want students to be

AI ready, so AI native almost, because that's what will be the reality when they start going back into the workforce.

But are they using it in a manner that still makes them think?

I think for me the the the one that I really find useful as a way to just get a fresh perspective.

I mean, obviously, you know, books and podcasts, but on diverse topics.

It could be history, for example, it could be scientific discoveries, you know, for a for example.

Because I'm always trying to and maybe it's just a

I don't know, just a function of the fact that I'm always thinking about marketing, that it's interesting to find links between a random subject and marketing.

So one of the things I was, you know, reading the other day was this book where essentially what the author was doing was looking at mathematical constraints in literature.

So, you know, how a haiku has, you know, a certain format, and therefore that constraint makes it better.

Because I have five lines and I don't know, X number of synonyms or whatever, right?

And because of that constraint, it becomes a better poetic.

form.

Um and that idea then was of I was thinking about what does it mean for marketing.

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