Ramanathan Vythilingam
speaker
390 appearances
1 recordings
1 series
first heard Jul 2026
last heard 13 Jul
Ramanathan Vythilingam’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And I think with
With the amount of investment going into the influencer space, I think we've reached a stage where it's becoming so much attractive for anyone to start just creating content that we are losing that level of expertise.
It's almost becoming like I would create any video that anybody pays me for, rather than saying, look, there is an area and a certain type of products that I'm genuinely interested in.
It's my own passion and therefore I do that kind of category videos.
And therefore, when I create a video for that subject, I come across as a relatively better, more credible person than just about anyone who's creating a video.
Right.
And I think that's again comes back to this idea of who does the brand choose to work with.
Do I just go to an influencer agency and say, give me five people who can make beauty videos?
Or do I go and say, I'm looking at a certain kind of an influencer who
Who is only known for this kind of video that they make, and therefore that level of credibility and kind of expertise comes through.
And and I'm not talking about people who are in that category for years and years and have become true experts.
People can relate to just even that underlying level of does this person come across as someone who's interested in the category themselves?
And therefore the kind of stories that they're able to showcase with the products, it kind of comes through.
In the narrative.
And it's not that, oh, today I'm gonna see her doing a beauty video.
Tomorrow I'm seeing her doing a travel video.
The day after it's probably something else.
Then you're not leveraging their expertise or you're not using them for education.
You're probably using them for entertainment.
You're probably using them for awareness, which I would argue you don't really need influencers to do.
Showing 61–80 of 390 · page 4 of 20
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