Ravi

If I don't make this break, I'm going to hand the reins to somebody else and say, here's what I've built.

Obviously, we're making some mistakes.

Come in and do what you can with it.

Actually, if I'm still doing that in April of next year, I'll be coming to you and saying, let's go find someone.

I don't intend to stay at this level.

Open another firm, and I'll go into pure analytics AI with less overhead, but focus specifically on pincer hit.

applications that are going to generate revenue and value.

But very focused.

Pinch8 is a very focused, targeted area.

Right now, our ICR platform is very broad.

It's for retail, SMB, and it's a very broad platform.

If I'm going to build the next SaaS, I'm going to go for a specific, solve one problem and one problem only, and go deep.

And where there's at least, you know, a certain amount.

Yes, I would.

The niche I would go in is there's a lot of work being done on hyper-personalization, but it's an overused word.

Nobody's really figured out how to marry all of the social media data, all the transaction log data, and give you market this message to this person.

That kind of analytics is not easy to find.

I think we can give a point solution just for that one alone.

And if I do that, I'd have like five engineers and I'd build out one thing and be really good at it.

That way we can have multiple people use that platform.