Raviv Turner

Hey, Nathan, sure.

Yes, so what Caliber Mind does, we analyze both structured and unstructured data.

That includes sales emails, sales conversations, taking email address and looking at public social footprints and basically building a very detailed psychographic profiles on B2B buying teams.

And if you look at the way that businesses are buying from other businesses today, that's changing.

And the modern B2B

Buyer journey is just getting more complex.

There's huge study out there to suggest that by the end of the day, people buy from people.

You're talking about size of deals at the hundreds of millions of dollars where the human factor is totally being ignored.

So you can say we're humanizing B2B marketing and sales by providing psychographic profiling on the buying team.

Um, uh, caliber mine is a SAS platform.

Um, so we make money from a subscription services.

Um, we do annual billing, uh, starting at $2,000 per month.

And that depends on the number of contacts that you have in your CRM and need to analyze as well as the data sources that you want to plug in, uh, into caliber.

Um, at the mid market, like I said, it's starting at the $2,000 per month.

Enterprise is usually jumping up to between three to $5,000 per month.

Again, depends on the number of contacts there.

Oh, we are at $3,000 per month.

So we launched back in 2015, and my co-founder, Oren Zamir, our CTO, and I go many years back to the Israeli army, actually.

We both have our career background in the Israeli intelligence, and some of the algorithms being in use with Calibre

actually probably been used by government agencies and whatnot for other purposes.