Raviv Turner

So the idea of taking text and building detailed profiles on people is not new.

It's just that you can say we adopted this from the military into basically using this in the complex world of enterprise sales.

Oh, yeah.

So for the past 15 years, I was usually in a role of a product designer, building marketing technology.

That was usually my job as a user experience designer to better understand customers.

So I've been deployed both quantitative and qualitative techniques to understand people.

With analytics and structured data, that's great, but that's only telling you the what is happening, not so much the who and the why.

If you want to go deeper on unlocking the buyer's mindset,

You need to understand people on all different level, which usually involves doing things like persona development, journey mapping, contextual observation, customer interviews.

And then you just end up with tons of text and maybe even a PowerPoint.

But that's totally static and siloed.

So we said, hey, what if we could do what's called dynamic buyer profiling and use some AI and natural language processing techniques?

to basically process tons of text of what people are writing about or saying in emails, even recorded sales calls, and keep this systematic listening to your buyers, and then push all of this back to your CRM.

We are built on top of Salesforce, where both marketing and salespeople can use this data to better communicate with buyers.

Um, we launched the beta six months ago, so we have our first 12 customers on the platform.

12 you said?

Yeah.

Correct.

That's on the MRR, yes.

We also have bundled packages of services where we actually go in and optimize marketing automation.