Raviv Turner

So for software revenue, yes, you're right.

Correct.

And plus there is tons of learning in actually providing those services and kind of holding ends with your customer and make sure that they are successful.

So we actually keep learning from providing these onboarding services.

Plus, you know, in the kind of messy world of enterprise technology, sometimes you have to go in and kind of fix stuff or clean the data and prep it just to make sure that you can run some machine learning on it.

So there's definitely a process that includes some services in the offering.

We bootstrapped the first year.

We graduated from the Boomtown Accelerator here in Boulder last year.

And once we started to find product market fit and get some initial traction from customers, this is when we went and raised our 1.1 million seed round led by CEB and Meritage funds.

So we post revenue and we raised our seed round.

We closed on a 1.1 million back in October last year, 2016.

No churn yet.

I guess it's too early.

There'll probably be some churn like every other SaaS company.

So at the most, you know, we had customers just waiting for us to catch on the roadmap and some requested features that we need to catch up on.

But no churn as of yet.

It's still too early.

Most of the business so far was basically leveraging our network and going and meeting customers at events.

And there is a huge, like I said, there is a huge shift in B2B marketing called account-based marketing.

So we're kind of riding this account-based marketing wave, where there is just growing pain with existing CRM and marketing automation platforms that