Raviv Turner

We're just not built for that kind of complex buyer journey.

So the first few customers we won came as actually reference, yes.

There are eight of us based here in Boulder, Colorado.

No, so that's a mix.

We have Corey Litwin, our new VP sales that left Kapos to join Caliber.

And then most of the team are actually developers and data scientists.

And we also have Nick Zangri, who was a former director of marketing ops at AdRoll, that's leading our marketing technology and product.

Over a steak dinner at the Kraft's restaurant in Vegas, we met Nick at the Marketo event, and Nick is one of the thought leaders on revenue ops and marketing ops, and he's been looking to actually solve this problem for a long time, and being able to do segmentation based on needs, and like I said, kind of bringing the human factor into lead nurturing and marketing and sales ops, which

It was just not possible before Caliber Mind existed.

Yep, absolutely.

He actually left Adderall before that and he was doing consulting and just looking for his next thing and then he found Caliber.

So, there is a company called UserMind, they raised from Anderson Alowitz, and they also do what's called journey orchestration out of the Bay Area.

There is a company called IVE9.

There is Pegasystems, which is probably the incumbent in the space, doing some customer data platform and journey orchestration.

So, just to name a few.

My favorite business book, well, that's hard.

I have a few I'm reading.

I would say on marketing, there is Hacking Marketing from Scott Brinker, which is all about how to hack modern marketing and marketing stacks.

Hacking Marketing.

Yeah.