Ray A. Smith

speaker

910 appearances 20 recordings 1 series first heard Jun 2018 last heard Nov 2024

Ray A. Smith’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · How to Network While Working From Home · 2 Nov 2020 podcast

Thank you. voice-verified

WSJ Your Money Briefing · Holiday Shopping and the Generational Divide · 27 Nov 2019 podcast

is that this generation is very socially conscious. matched

I think the term a lot of people use is woke. matched

And what that means is that they want to support brands that they feel are either really sort of concerned about the environment. matched

They take up social causes, whether it be LGBT rights or breast cancer. matched

They're really looking to support brands that have some agenda that aligns with theirs, some social or environmental agenda that aligns with theirs. matched

So they're not necessarily looking at the holiday shopping season and Black Friday as I'm just looking for whatever costs the least. matched

And they're really looking for brands that... matched

again, support their causes. matched

So they might not even be buying more on quantity rather than they're thinking about quality. matched

So it's not so much I'm going to buy as much as I can. matched

It's more I'm going to be selective and thoughtful about what I purchased this holiday season. matched

And so brands and retailers really have to pay attention to that. matched

It doesn't mean that they're not buying at all, but it's just they're just going to be more selective and thoughtful about what they're buying. matched

Exactly. matched

And this is not sort of something that they're thinking is going to only affect them for this season or they've just, you know, it's just sort of a fad. matched

They really are thinking long term. matched

about the environment. matched

And one young woman I talked to who was a college freshman talked about taking a class on climate change, and that's sort of changing her whole mindset about the future. matched

And so when we talk about fads, these young people are thinking about, when I grow older, when I have kids, I want the environment to be matched

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