Raymond Kooner
speaker
93 appearances
1 recordings
1 series
first heard Feb 2025
last heard Feb 2025
Raymond Kooner’s voice in public audio — every appearance, attributed to the second.
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Yeah. And just a disclaimer, like these other, like Auburn and Federal Way are like my newer locations. So like the ad, so my email is probably even higher than this, but it's just the first six months we had to eat a lot of profit. How old? Auburn is about a year old and Federal Way is about 14 months.
Yeah, so like from when they click on an ad.
Do you think it's good to go, because with Facebook, people aren't necessarily going on Facebook and Oh, my back's hurt and I got, like, you know how Google AdWords is like, oh, my back's fucked up, I need to call somebody. I think so.
Yeah.
Got it. What's the landing page look like? So the landing page, so it's just that Insta form, that form on Facebook, right? Uh-huh. And that goes to a calendar on GoHighLevel? And then they just schedule on, like we have.
Scheduler and then we double book for Facebook because the show is lower for Facebook. So basically we give them like certain times in the day where they can schedule. So they'll schedule their own appointment. And then we put it into our, then we have to manually put that into our schedule, right. Oh, you manually, you have to basically transfer them over? Into this, into our EHR.
Okay, got it. Because it's not connected to our EHR. Okay, understood. That's for Facebook. Google's a little different. Google would be kind of like this, like where they can schedule online. On a page, you mean?
That's kind of, that's what we're relying on right now.
Like the org chart? Yeah. Yeah, so the docker should be the... So doc's here. Yep. Okay, got it. And then underneath them is like a team lead. Okay. Like an office manager or anything? Yep. Yeah, I guess you could call it. We don't call them that, but. Yeah, sure. Yep. And then there's just usually a scheduler and we have tech. That's it.
So I'm trying to, I try to keep it to four employees per location. Okay.
So this is a scheduler for when they come into the office. I also have a remote team that does all the inbound calls. And it's centrally? Yeah, centrally. Okay.
They make a base of $80,000 a year, but they probably, like our top ones, make over $150,000.
Yeah, I offered, they range between 10 and 20% net profit. Okay, that's good.
Question on that though, like did you recommend getting, like I try to get them equity, because I want them to come along for the ride, or does that cause, I mean, that would increase our EBITDA, obviously, because it wouldn't be payroll that 20% would go under, it would... improve our EBITDA, but then it also gives them ownership or would you not recommend doing that?
Because there's months where they hit, like, if they're 20% and they could be taking on, like, $12,000, $15,000 profit in the next month, but then that kills our EBITDA for the next month, if that makes sense. Because it's coming out of payroll versus distribution. Yeah. I don't know if that makes sense.
It's basically progress. Maybe it's too small thinking.
So Auburn and Federal Way for sure. Okay, what's the revenue of those two? Revenue is roughly $40,000 a month. Okay, so like $500K-ish. Yeah, $500K. Okay, that's the issue. Yeah, which is like our breaking number, right? Then Capitol Hill and Bellevue are higher than that, so they're middle.
They are all within 30 miles. Oh, so all of them are in one city. Yeah, so in the same area. But Auburn, Federal Way, and Kent are awesome because they're like within five miles. And it's so easy to rotate stuff after, et cetera. So do you say Kent, Federal Way, and what was the other one? Auburn, for like five, 10 miles. Auburn, interesting. But those are two new ones, right?
So like Auburn and Federal Way, kind of hard to judge. And if you looked at our EBITDA now, like if you did six months trailing versus 12, it would probably be a lot higher ratio than that because they were kind of eating themselves in the beginning when I first opened it. You had to put some cash into it. Exactly, yeah.
Okay.
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