Raymond Kooner

People operations, so obviously when I had one location, it was really easy to control the standard, right? But as we expand, it's harder and harder to have that same standard. So let's see the numbers. So going over the numbers again, so top line revenue, 5.2 million last 12 months, profit 1.2, net margin is about 23%. Our CAC is about 700. Our lifetime value is 3,400.

People operations, so obviously when I had one location, it was really easy to control the standard, right? But as we expand, it's harder and harder to have that same standard. So let's see the numbers. So going over the numbers again, so top line revenue, 5.2 million last 12 months, profit 1.2, net margin is about 23%. Our CAC is about 700. Our lifetime value is 3,400.

So that's 4.8 to 1 LTV to CAC ratio. Marketing spend, we're spending about 1,500 to 2,000 per location right now. The short rate's 80%, close rate's 71%, and our annual ad spend on marketing is about 110,000. Huh, okay.

So that's 4.8 to 1 LTV to CAC ratio. Marketing spend, we're spending about 1,500 to 2,000 per location right now. The short rate's 80%, close rate's 71%, and our annual ad spend on marketing is about 110,000. Huh, okay.

So that's 4.8 to 1 LTV to CAC ratio. Marketing spend, we're spending about 1,500 to 2,000 per location right now. The short rate's 80%, close rate's 71%, and our annual ad spend on marketing is about 110,000. Huh, okay.

I do. Okay, sweet. So this is our Facebook data. I was able to put together like our 12-month numbers for all the clinics for AFPEN. And then for as far as the challenge that we have is because we're insurance-based, we don't get paid for like 30, 60, 90 days after. So I had to go back and I picked Q2 for three clinics. So these are the numbers for those three clinics in quarter two.

I do. Okay, sweet. So this is our Facebook data. I was able to put together like our 12-month numbers for all the clinics for AFPEN. And then for as far as the challenge that we have is because we're insurance-based, we don't get paid for like 30, 60, 90 days after. So I had to go back and I picked Q2 for three clinics. So these are the numbers for those three clinics in quarter two.

I do. Okay, sweet. So this is our Facebook data. I was able to put together like our 12-month numbers for all the clinics for AFPEN. And then for as far as the challenge that we have is because we're insurance-based, we don't get paid for like 30, 60, 90 days after. So I had to go back and I picked Q2 for three clinics. So these are the numbers for those three clinics in quarter two.

Okay, so why is Kent so much better? Yeah, I don't know. That's what I want to replicate. That's where we don't have consistency. Is that your first location? That's our number one, yeah. It's not our first location. It's our third location, but it's probably our number one right now. Is the dock there different than the other docks? Is he good at sales? He's good, but he's about the same.

Okay, so why is Kent so much better? Yeah, I don't know. That's what I want to replicate. That's where we don't have consistency. Is that your first location? That's our number one, yeah. It's not our first location. It's our third location, but it's probably our number one right now. Is the dock there different than the other docks? Is he good at sales? He's good, but he's about the same.

Okay, so why is Kent so much better? Yeah, I don't know. That's what I want to replicate. That's where we don't have consistency. Is that your first location? That's our number one, yeah. It's not our first location. It's our third location, but it's probably our number one right now. Is the dock there different than the other docks? Is he good at sales? He's good, but he's about the same.

I would say that culture of that team is really good. I think that's one thing that stands out.

I would say that culture of that team is really good. I think that's one thing that stands out.

I would say that culture of that team is really good. I think that's one thing that stands out.

Yeah, great question. So Kent would have a higher proportion of those $10,000 cases I was talking about, because that's blue collar. And then Capitol Hill is white collar, so it's got less of those case averages that are really high. I would say that's one thing.

Yeah, great question. So Kent would have a higher proportion of those $10,000 cases I was talking about, because that's blue collar. And then Capitol Hill is white collar, so it's got less of those case averages that are really high. I would say that's one thing.

Yeah, great question. So Kent would have a higher proportion of those $10,000 cases I was talking about, because that's blue collar. And then Capitol Hill is white collar, so it's got less of those case averages that are really high. I would say that's one thing.

I would say Everett has more of those 10,000 cases than Kent does. Does that make sense? Interesting. So I didn't calculate that into the Facebook marketing and the Google audience. Oh, so you didn't include that. Okay.

I would say Everett has more of those 10,000 cases than Kent does. Does that make sense? Interesting. So I didn't calculate that into the Facebook marketing and the Google audience. Oh, so you didn't include that. Okay.

I would say Everett has more of those 10,000 cases than Kent does. Does that make sense? Interesting. So I didn't calculate that into the Facebook marketing and the Google audience. Oh, so you didn't include that. Okay.