Reid Montague
speaker
29 appearances
1 recordings
1 series
first heard Nov 2011
last heard Nov 2011
Reid Montague’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
I think the knowledge of how our brain generates our mind and our behavior is itself a fundamentally liberating body of knowledge.
To look past someone else's skull directly and just eavesdrop on their amygdala or their prefrontal cortex and kind of see deeper into them.
While society is built around the conscious you, it's influenced under the covers by the unconscious you in many, many ways, and we just don't understand that very well.
So the first insight, I think, is that what you taste has never just been a function of the chemicals in the fluid.
It's always been a compilation of a whole bunch of other information.
And a large part of what generates preferences in your nervous system are unconscious processes, processes that aren't available to your awareness.
I know this claim.
This is by understanding the physical nature of how our preferences are generated, I'm going to enable the dark side of marketing to come in and make me buy a bunch of really bad stuff.
I see it the other way around.
It depends what you do with it.
It's like any powerful weapon.
I think it'll force a question on us as a society to decide whether or not, do we allow this kind of stuff?
Is this how we want our political leaders to be elected?
And what are we going to allow and disallow?
Nudge.
Your nervous system doesn't require giant, ameliorating conditions to make it change its behaviour.
You can have small changes.
They changed several things.
What foods are shown first versus what foods are shown last.
And they changed, in a small way, the size of the plates used and showed that they could reduce the caloric intake by something like 30%.
Showing 1–20 of 29 · page 1 of 2
Next →