Renee DiResta

I think they should be forming collaborations with people like myself.

Like you were saying during the pandemic issue, the CDC would have put out some boring report, but had the CDC hired us, hired me,

They could have had all of that and I would have happily given it to them because I would want to do it with a reputable institution.

How many times have I reached out?

I have a course on educating experts on how to succeed in social media.

It's everything I've learned in my playbook.

And I've reached out to institutions and said, hey, I'll give you this course.

I don't even need money.

Can you just call me a professor, an adjunct professor, something in your institution?

No one is willing to take on the liability of that.

Because the liability is the scariest part for everyone, working with an influencer.

Yeah, there you go.

yeah they um they were ragging on academic institutions here but it's also uh old-school streamers nbc when we're pitching them shows they don't get what social media is um advertisers will come in and want you to repeat a slogan i'm like that's not what the audience wants you're creating a fake interaction in a place where usually transparent interaction is happening

So I think a lot of people are just behind the times in these positions.

And I think you're going to see a swap.

I think things have to break usually to see a swap.

And we're starting to see that in the healthcare segment with vaccinations, clinics closing, research shutting down.

And when other countries are going to be having the breakthroughs and we're not, I think people will start waking up and realizing, oh man, we're losing revenue share.

And when revenue shares dip, that's when you see action and change.

They recently put out a little stance on what they think is about to happen.