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Renee Zau

๐Ÿ‘ค Speaker
154 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Well, a lot of it actually has to do with the traction in the nonprofit space that we've been able to do.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

The fact that we have 13,000 customers on the nonprofit side with less than $15,000 marketing spend.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Those are the nonprofits in our system.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

They're not paying, but the fact that we've been able to get to them with less than $15,000 marketing spend.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

So they're users.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

They're users, exactly.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

We have a product market fit.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

So basically, the fact that we are so resourceful in what we've been able to do, we have our metrics.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

We've seen basically the growth, the average.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Here in San Diego, we actually have quite a bit more traction than the rest of the U.S.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

We use it as a benchmark for where the rest of the country is following in terms of revenue users.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

We have about 10% of nonprofits in San Diego in our system.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Which, you know, if you were to scale that up to the rest of the country would be about 100, 150,000 nonprofits.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

So we know we can get there.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

So why haven't you done it?

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Because the rest of the country is honestly a lot more expensive to reach in terms of partner companies that donate to the rest of the country, as opposed to the smaller, medium sized businesses that are local to San Diego.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

Well, we do have national brands in our system and it actually is not as it's not a direct relationship in terms of expense for customer acquisition.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

So.

SaaS Interviews with CEOs, Startups, Founders
EP 473: Raising $500k To Help Charity Event Organizers, $16M Donated with DonationMatch CEO Renee Zau

We've only had a couple.