Rhianna Lambert

But food noise is such an interesting term because I feel it's been used a lot in the media recently.

Well, we actually have used it in the eating disorder realm for many years.

Interesting.

But we'd call it that internal voice, you know, the voice of the disorder itself that you're constantly having to grapple against.

Whereas food noise, I think, refers to marketing environment just as much as that pull and voice in your head.

So biology and environment, whereas the voice in your head with an eating disorder, that internalized voice, obviously internal.

And that's a psychological illness.

We have to remember this huge psychological component there.

Many UPFs, so ultra-processed foods, are designed, as we've discussed before, if you go back to last summer, we did a lot on ultra-processed foods because my book, The Unprocessed Plate, came out.

And they are designed to be hyperpalatable.

And we know that there is a dopamine reward cycle that Ella and I have discussed a lot with foods that are a combination of sugar, fat, salt, additives, texture, just to stimulate those reward pathways.

They're designed very cleverly.

So it is harder to resist them.

It's not you.

And I really can't bear it when...

There's a big thing going on in the UK at the moment on a program called I'm a Celebrity with this huge controversial situation on are they bullying?

Are they not bullying?

A lack of understanding and empathy for somebody else's condition or illness, you know, just get up and crack on.

It's very similar to the way people talk about willpower with food.

They just expect people to be able to resist.