Rhiannon Joyce

It just feels like the go-to drink that young people want.

I do think there is something in the language piece here as well.

And the word diet, Coke Zero feels more palatable.

And I think young people are more receptive to messaging that is subliminal.

I think it's really important to acknowledge that at the end of the day, this messaging is still by design to encourage you to take a product or consume a product that

That is, and I say this in little inverted bunny commas, healthier alternative to let's say a full sugar Coke, right?

Yeah.

But it just feels less on the nose and less like I'm making this decision to be skinny and I'm more making this decision to be healthier.

Yeah.

Maybe it's because Diet Coke had so much of that association with model culture and, to your point, the skinny piece.

So it's funny because I actually think this is why Coke Zero is actually dominating Diet Coke when it comes to the numbers as well, because we love numbers on this podcast.

Coke Zero actually grew by 4.8% in the first nine months of 2025, leaving Diet Coke behind, which sat at 1.3% growth.

Absolutely, that language play and that broader strategy around it feeling less like diet culture has influenced that.

Yeah, I think there's a lot more into this and we can definitely deepen it, but we'll get into how Coke zero dethrone Diet Coke right after a word from today's sponsor.

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