Rhiannon Joyce

Yeah.

And this is why I think they were able to really disrupt the market and have mass appeal.

I do want to throw in a recommendation here.

When we were researching for this episode, I loved this article and it gave a really, really interesting insight into how the concept of Diet Coke was born and also the original brand campaign that ran with it.

So it's called Love Diet Coke.

You have my dad to thank for that and was written by Jennifer Ziman.

So Jennifer Ziman's dad was Sergio Ziman and he was the marketing executive who made Diet Coke.

into the cultural icon in the 80s.

So Jennifer obviously had a front row seat to history, but it was a really nice blend of fact, but then also feelings and her own personal anecdotes.

So if you really want a little bit more of a deep dive, definitely recommend reading that.

Yeah.

I think right now it's fine.

I do wonder and I do worry if they are nervous about long-term, how is this going to play out for them as a brand?

Because at the end of the day, one market share is getting smaller, one is growing.

And yes, to your point, it's all kind of going into the same pocket, but it is giving a

paying Pete what is it rubbing Peter to pay Paul so and because this category is also growing as a whole so to put it into context I would say the anti-soft drink or alternative soft drink category and where we're seeing like Poppy and Bobby and all these drinks that have you know no sugar but also got all the probiotics in it like this category is getting bigger and

Coca-Cola really need to back Coke Zero.

I actually think they really need to back one.

I think at the end of the day, when you have an aging demographic as well, which Diet Coke by design is technically older than the Coke Zero demographic.

So we know that even though there are a lot of consumers who are young, Coke Zero has that Gen Z millennial audience locked down.