Rhiannon Joyce

You've got soft.

What is it again?

You've got soft life.

And again, that also comes from a place of privilege where people can work for themselves.

If that is something that you're able to do in your freelancing.

That's not a soft life, Rae.

I know that, but I feel when you said that, I thought of freelancers and people who are able to work for themselves to be able to create that work-life balance.

That's really hard to do in a corporate structure.

Unless you're working in a corporate environment, you're like, what is it?

The silent quitting as well.

It's very much just like kind of cruising.

Yeah.

I mean, to argue with myself as well, I would say a lot of the content that I'm seeing and a surge is this new wave of interest and emphasis on the marketing girlies and the career driven creators who are working a nine to five and people are really gravitating to that.

And I think the reason why is people are craving mentorship and it is really, really hard to make time for physical mentorship in the current world that we live in.

And there's never been...

a better time to be more agile with how you actually look at mentorship.

Move away from it being like, oh, I physically have to have a coffee with someone.

And instead, I think there needs to be more... Actually, do you know what?

Again, sorry with the emigreed references, but I just... I'm going to go straight to the well, the emigreed well.

In her book, there is this constant theme of content being mentorship.