Ric Elias

It's just uncomfortable to talk about, but okay, I'll give you a little bit.

The first practice we show up, all these players are looking at like, okay, new owner.

Players don't trust owners.

They get treated like merchandise.

They get lied to.

They get all this stuff.

They're very skeptical.

So you can't show up and say, hey, we're going to build a culture of this and that and the other.

So I showed up and said, look, there's literally three rules here.

We are going to invest in you so that you can make more money out of your career here or anywhere.

And here's what that means.

We put in a full weight room.

We put a bunch of staff.

They're looking at us like a little bit like incredulous.

It's like we're going to do this.

Number two is we're actually not going to care about a goal.

Teams have goals.

This is someone saying franchises have systems.

We're going to build a system and we're going to play in a certain way and we're going to do certain things.

And then there's nobody that is above the team.