Ric Elias

Someday this will end.

It was this constant belief that this was a moment in time.

And if it didn't work as hard as we worked the last three years, this will end.

So a lot of it was like we were relentless.

And one of the things early on is

For whatever reason, we have never competed against anybody.

I never thought that our competition was somebody else.

And we've really never competed, and maybe it's because of our near-death experience as a business so early, against the fear of something.

We always thought, look, if we can compound our performance a little bit every month, and our business model gave us the fruits of that, it was all performance-based deals, we got addicted to this notion of,

incremental performance just becomes really virtuous for us.

And that was our thing.

Your strengths become a bit of your vulnerability.

I think to this day, our DNA, thousands of people strong, is incredible operators, really good optimizers, maybe not as great people doing high-end product or experimentation and other things.

Now, we've brought in a lot of people to help do that and all of that.

That is probably our core DNA of Red Ventures.

I'm going to zoom back and forth a lot here.

Sure, sure.

I'll go all the way back to today.

I show up today and I've not seen anything like this.

We're on a massive campus.