Ricardo

It's not always easy, you know, but it also feels more grounded, right?

I think sometimes one thing I see in some startups is that, let's put it this way, they go for bust and that's sometimes really good, right?

Because it really works, right?

But then other times, you know, you see that they launch a product and it doesn't stick.

And then, you know, you spent all this money and time building something that you never had market validation, right?

So I kind of was a bit more, some people would say conservative in a good way, some people would say conservative in a bad way, right, due to being too conservative.

But that's nonetheless what I'm doing.

To be honest with you, I never shared, but I can tell it was less than a million externally.

Yeah, we raised more with Kenko.

I think that, to be honest, top of my mind, I remember maybe 20 or 30 million total for the company.

Maybe you're talking about the first round, which was a 3 million seed round.

The seed, yeah.

Yeah, yeah.

No, it's still around.

I think that with...

You know, basically I've always had an interest in sort of nutrition and food tech in particular.

And so I, you know, I got introduced to a guy that was making some experiments with it and I saw like an opportunity to build a service around it, again, as opposed to a one-time thing.

And so that's what I did.

Now, the company moved a little bit away from sort of direct-to-consumer into sort of selling on retail channels.

In fact, that's also a plug I can make.