Rich Roll

But let's be clear on what's actually going on here.

The whole point of this business is to basically make these enhancements look attractive by showing what they can do in these athletes and

so that they can sell them to people like you just described.

The middle-aged person who maybe threw a touchdown pass 20 years ago and wishes they still could, who's susceptible to this marketing message, which is that you can get strong and feel good again.

Who doesn't want that, right?

Right.

Or the young person who's like, I want to look like that.

What's the quickest way I can get there?

And I think...

most people in most situations are going to opt for the path of least resistance to get there.

And there really isn't any responsible messaging around the risks and the dangers of using these things.

Yes, they may have and do have in certain situations a positive impact on performance, but what are the long-term trades that you're making for that?

Like,

What happens if you are young and you decide you want to be on these and you order them through the website and you just start using them for years and years and years and years?

Many of these things are not tested on human beings or we already know what those risks and dangers are.

And we've seen what happens to other athletes who have used them, who have died prematurely or have had serious health considerations later in life.

Well, their whole pitch is

We're actually doing this in a safe context and by taking it out of the shadows and we're providing an on-ramp for people so that they don't order from shadowy sources and do it in an unsupervised way.

So their argument is like they're making it safer than it would be.

Otherwise for the person who's going to use this anyway, but what they're doing is they're basically normalizing this use and making it widely accessible to people who may never even, because it's not, it's not seamless enough, like wouldn't have ever like explored getting these things.