Rich Roll

I don't think that's the case.

And I'm not saying that like, you know, all sport is clean.

There's plenty of people that are using performance enhancing drugs at the highest level.

But I think it's quite the overstatement to say that like everybody's using them or that it's like,

Well, I have a retort to this.

First of all, money talks.

And this was the first year.

And there's a lot of...

starving olympic athletes out there and maybe watching that or just being aware that that happened last weekend is going to lodge into their brains and they're going to think well i could go to olympic trials and maybe make the team i'm never going to get a gold medal maybe i can make the final

Why don't I just go over here and maybe I can win a million dollars instead?

So there's going to be that incentive structure now in place that's going to influence and funnel more athletes year after year into this world.

especially as the culture continues to shift and the perspective on using these things has changed.

They're basically, what they're doing is they're taking it out of the shadows and the dark and they're stripping it of all its shame-inducing qualities.

And not only are they saying it's okay to use these, they're saying it's aspirational to use these.

So that's a very different message and perspective on these things.

And if that gets anchored,

That's going to influence how people think about their athletic careers.

And that's a lot of money.

When you look at like what the Olympics pays, like it doesn't even compare.

I mean, Ryan Lochte said the other day like, oh, he can totally understand.