Richard Dickson
๐ค SpeakerAppearances Over Time
Podcast Appearances
We're off to a great start.
We have great activations that are planned this holiday.
In particular, I'm very excited about certain categories, denim, sleepwear, fleece.
These look really strong.
Our value proposition, our marketing executions, hopefully you've seen some of the creative.
When you go online to our sites, we're well positioned to serve our customers wherever and however they choose to shop.
We just, for example,
Old Navy did a partnership with DoorDash, which provides convenience for tens of millions of users.
Our stores are ready, our teams are fired up, and we're looking to a strong finish to the year.
Cultural relevance is a very important part of our playbook, and we talk about relevance with revenue.
You can have relevance but not revenue, and so the key to success is when you have relevance that drives revenue.
And collaborations do help brand relevance.
Now, it has to be the right collaboration and a win-win methodology, but it does do a really good job broadening its consumer base when it's done well.
and continue the drumbeat between bigger and larger releases, so to stay in the cultural conversation.
Gap Brand has launched over 13 collaborations that continue to just drive excitement and surprise.
But what I will say is that these are very precise.
And as I said, need to be win-win and authentic to the customer.
They do attract different audiences.
In the Cat's Eye case, we did an extraordinary job continuing to introduce and discover Gap to Gen Z.
which has been a really exciting segment for us.