Richard Dickson

We got 8 billion impressions, 500 million views for the Better in Denim campaign.

It was literally a global takeover, and it's become one of the brand's most successful campaigns to date.

We drove incredible traffic and, of course, double-digit growth in denim.

Look, I think the fashion industry is proving creativity.

And competitively, we love the fact that there's lots of different conversations around fashion and particularly denim.

We are front and center with our strategies.

We did a Better in Denim campaign that was specific to Gap, expressing our originality.

You know, to some extent, sometimes it's convenience and sometimes it's ironic.

But I think in the context of the denim dialogue, we certainly had our fair share of goodwill.

Well, I would first call out our team.

We have done a great job with our mitigation plans, which we've shared many times.

It's been focused and thoughtful, making adjustments to sourcing, manufacturing, our assortments, and many other actions.

And all of those actions were designed for the reaction of our consumer to continue to have our value, quality, and style portrayed, which is most important.

The third quarter tariff impact was 190 basis points, but that was in line with our expectations.

And despite this, we actually exceeded our gross margin outlook, which was driven by top-line momentum.

Less discounting, better regular price sell-through.

So we're going to continue to pursue our mitigation plans, but we remain focused, most importantly, style, quality, and value for our consumer.