Richard Osman

It's just they were natives and sort of understood the audience in a way that different people didn't.

And they worked for Microsoft and Huawei and Universal.

They had big contracts, good contracts, built up this thing, social chain.

Stephen Bartlett, right from the beginning, was the front man of the thing.

I think he understood very, very early on that whatever company he's building...

the most valuable thing he can do is build his own brand.

That's the thing that he really, really understood.

The company gets sold eventually, gets sold for, or at some point it's worth 600 million, gets sold, I think, for 300 million.

But actually the bit of it that they set up sells for 7 million.

So...

In amongst all of this stuff, they are building a big, successful company, doing interesting work.

The numbers, and there's plenty of articles that will tell you this, there's some doubt over just how rich were you, just how successful were you, and that drives people insane.

But, I mean, that's been entrepreneurs for 100% of that.

You have to pretend to be successful for a long time before you actually are successful.

And that's clearly one of the things he did.

He then built up his own brand, really.

He wrote a book called Happy Sexy Millionaire.

But again, and sold really, really, really well.

It was really beautifully packaged.

It's a great title.