Richard Rowley

speaker

202 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

Richard Rowley’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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AI Haven't A Clue · Can You Hack ChatGPT? Inside LEO vs SEO and Why The Google Era Is Ending · 27 Jul 2026 podcast

Ultimately, as your consumer moves to using ChatGPT for a lot of their sort of like, you know, finding out information and searching, it's making sure when you search for best radio podcast,

that comes up number one in that result.

So it will typically give you three, based on what it knows about you and what it knows about the industry and the prompt that you put in, it'll provide you with what it thinks is the best result.

Ultimately, no one's really shared enough information.

So OpenAI have that data.

They haven't shared it with us.

But I can sort of tell anecdotally from the clients things that I've worked with, the amount of traffic and the amount of sales going through.

And I would say over the last, just the last couple of months, I've started to see the traffic is less important because it's a different user behavior, but the revenue coming through has really picked up to the point where six months ago, it was a nice to have.

Now, it's like it can account for like 10 or 20% of the organic.

So, but that's only just been in the last couple of months.

So like, this is a little bit of a bubble, but ultimately, you know, in terms of the people on the street, how many of them are using ChatGPT on a regular basis is so hard to tell.

But at some point, perhaps it's going to be a tipping point

You've seen a shift?

Only in as much that, I guess, as an independent contractor, the new business for me is the, you know, LLM work.

Yeah.

The SEO stuff hasn't gone away and it's still going to be paying your bills for some time.

But ultimately, the interest and the demand and people just trying to figure it out.

There's a lot of businesses that are all in on search and their whole businesses are very much dependent on Google.

And they're asking some questions about, well, how sustainable is that?

So they're naturally kicking the tires on the LLM piece.

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