Richard Rowley

speaker

202 appearances 1 recordings 1 series first heard Jul 2026 last heard 27 Jul

Richard Rowley’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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AI Haven't A Clue · Can You Hack ChatGPT? Inside LEO vs SEO and Why The Google Era Is Ending · 27 Jul 2026 podcast

What was the date?

And has somebody reviewed it recently?

And they're looking for little clues in the copy and the content of how it's being written, whether it's being well-sourced.

So they'll consume that right at the start and they won't accept it if they don't consider it good enough.

And then that feeds all the way through their algorithm.

So when the result comes out,

it's determined on a good piece of content the LLMs are more likely to just take anything so they haven't got to that point they may well do which is the going back to the affiliate piece like if you're going to buy affiliate stuff for coverage that's got a limited lifespan on it and it won't work for Google at least yeah

I think I have to assume that it's like, you're starting with Google.

So there's a lot of like the references and the analogies all relate back to like, everyone's familiar with Google.

This is a build on that.

And I think the two things to consider are, well, the big difference with the work with the LLMs is that you're looking for third party citations.

You need other people to reference you and validate you and say what you're saying is correct.

Because that's how very basic level the whole model works.

And that's probably missing.

And there aren't that many outside of Reddit who is going to sort of vouch for you and what you're talking about.

And not just your content in general, but sort of like whenever you're going through an LLM and you ask it for a product recommendation, it typically gives you two or three solutions.

But it's always a comparison.

So you are being compared to somebody else.

So you've got to figure out what that criteria is and making sure that the people citing you or referencing you are referencing something that's going to fit within that criteria.

those three options because if they're not then you won't make it into that listing yeah so that's the challenge is you're now in a comparison world and you need people to validate that you compare ideally favourably and you're being compared for the right things there's no point having a proposition that's based on X but if everybody else is being compared to something else yeah you're not going to feature so it's

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