Rick Munarriz

And I think right now that it's priced actually reasonably, despite warts and all.

I believe it is a broken breaker that is mending itself.

And to be honest, I don't think it was ever truly broken.

I think it was just too much optimism.

When you mentioned the buybacks, they've retired almost 10% of their shares over the last year and a half.

It was mostly done last year, but it's still in there.

But to me, I see the point here again, and I'm just connecting the dots here, which I think is what we do as Rule Breakers, but couples are settling down later in life than they used to.

This means fertility treatment, surrogacy, adoption, all these things that progeny helps out are going to become more popular.

They're going to want that when it comes to coverage, and that's going to be great for progeny, I would think.

Yes.

And as strong as stateside sales have been, it's growing even faster outside of the U.S.

market.

Yes, but U.S.

accounts for more than 80% of current product sales of the Netherlands-based company.

That's a lot in the recipe of a foreign company relying largely on the U.S.

market for sales.

Yeah.

Celsius is a disruptive leader in the growing functional beverage market.

Yes.

And that PepsiCo deal, PepsiCo increased its stake in Celsius from 8% to 11%, getting a great distribution partner even deeper in exchange for Celsius taking over that Rockstar brand.