Rob Dial

It doesn't want you to get wiser. It doesn't want you to get richer. It just wants you to be better. safe. The ego wants to keep you in the exact same place because the exact same place that you're in right now unconsciously means safe. Even if it's miserable, it knows that you're alive. And if you're alive, that means that you're safe.

It doesn't want you to get wiser. It doesn't want you to get richer. It just wants you to be better. safe. The ego wants to keep you in the exact same place because the exact same place that you're in right now unconsciously means safe. Even if it's miserable, it knows that you're alive. And if you're alive, that means that you're safe.

And so the ego will pull out all of the stops to trick you so that you don't take action. All of the fears, the limiting beliefs, the doubts, the excuses, everything so that you stay in the exact same place. And it lays out all of these psychological and emotional booby traps that you just call being realistic.

And so the ego will pull out all of the stops to trick you so that you don't take action. All of the fears, the limiting beliefs, the doubts, the excuses, everything so that you stay in the exact same place. And it lays out all of these psychological and emotional booby traps that you just call being realistic.

And so the ego will pull out all of the stops to trick you so that you don't take action. All of the fears, the limiting beliefs, the doubts, the excuses, everything so that you stay in the exact same place. And it lays out all of these psychological and emotional booby traps that you just call being realistic.

But in turn, what happens is you don't take the action that you've wanted to take and you're in the exact same place. Have you ever done that before? That you wanted to take action towards something in your life and then for some reason you held yourself back? If that's the case, it was 100% your ego doing it. It created what I call a trap door. Boom, it got you.

But in turn, what happens is you don't take the action that you've wanted to take and you're in the exact same place. Have you ever done that before? That you wanted to take action towards something in your life and then for some reason you held yourself back? If that's the case, it was 100% your ego doing it. It created what I call a trap door. Boom, it got you.

But in turn, what happens is you don't take the action that you've wanted to take and you're in the exact same place. Have you ever done that before? That you wanted to take action towards something in your life and then for some reason you held yourself back? If that's the case, it was 100% your ego doing it. It created what I call a trap door. Boom, it got you.

So instead of taking action, it creates this fear or limiting belief or story that keeps you too busy thinking about that and too afraid of what could possibly come down the road so you don't take any action or you just completely give up on your dreams because of some fear that could possibly be happening later on down the road. It's a trap door.

So instead of taking action, it creates this fear or limiting belief or story that keeps you too busy thinking about that and too afraid of what could possibly come down the road so you don't take any action or you just completely give up on your dreams because of some fear that could possibly be happening later on down the road. It's a trap door.

So instead of taking action, it creates this fear or limiting belief or story that keeps you too busy thinking about that and too afraid of what could possibly come down the road so you don't take any action or you just completely give up on your dreams because of some fear that could possibly be happening later on down the road. It's a trap door.

And the thing that you have to realize about your brain is your subconscious is usually about 15 steps ahead of you. So you're thinking to yourself like, I want to build my business. And then you're like, but I'm so terrified of fear. And what if this happens, this happens, this happens, this happens, this happens. Oh my God, that seems so bad. I don't want to take any action.

And the thing that you have to realize about your brain is your subconscious is usually about 15 steps ahead of you. So you're thinking to yourself like, I want to build my business. And then you're like, but I'm so terrified of fear. And what if this happens, this happens, this happens, this happens, this happens. Oh my God, that seems so bad. I don't want to take any action.

And the thing that you have to realize about your brain is your subconscious is usually about 15 steps ahead of you. So you're thinking to yourself like, I want to build my business. And then you're like, but I'm so terrified of fear. And what if this happens, this happens, this happens, this happens, this happens. Oh my God, that seems so bad. I don't want to take any action.

Your ego is the thing that's holding all of that back. And so when you look at the ego, what is the ego really? I want you to understand this because people always say stuff like ego is the enemy and ego is the problem. I want you to understand this. Your ego is not evil. It's not trying to destroy you. It's not trying to make your life terrible. It's just simply trying to protect you.

Your ego is the thing that's holding all of that back. And so when you look at the ego, what is the ego really? I want you to understand this because people always say stuff like ego is the enemy and ego is the problem. I want you to understand this. Your ego is not evil. It's not trying to destroy you. It's not trying to make your life terrible. It's just simply trying to protect you.

Your ego is the thing that's holding all of that back. And so when you look at the ego, what is the ego really? I want you to understand this because people always say stuff like ego is the enemy and ego is the problem. I want you to understand this. Your ego is not evil. It's not trying to destroy you. It's not trying to make your life terrible. It's just simply trying to protect you.

Its job is to protect your identity. even if that identity is stuck, broke, insecure, unlovable. Because identity that we have built of ourselves is such a frail construct in everyone's mind that anything outside of what you think of yourself means that you're going to have to change the way that you think of yourself. And so your ego doesn't want that to happen.

Its job is to protect your identity. even if that identity is stuck, broke, insecure, unlovable. Because identity that we have built of ourselves is such a frail construct in everyone's mind that anything outside of what you think of yourself means that you're going to have to change the way that you think of yourself. And so your ego doesn't want that to happen.

Its job is to protect your identity. even if that identity is stuck, broke, insecure, unlovable. Because identity that we have built of ourselves is such a frail construct in everyone's mind that anything outside of what you think of yourself means that you're going to have to change the way that you think of yourself. And so your ego doesn't want that to happen.