Rob Dial

Healthy obsession becomes a filter.

It tells your reticular activating system, the filter in your brain, this matters now.

This matters.

Not all of the other shit I've been focusing on for 40 years.

This matters.

And this is the number one focus and this is where we're going to.

And all of the sudden,

It's weird, it's like you start seeing these synchronicities.

You start seeing opportunities and you start having conversations and you notice behaviors and books and people and decisions that align with what you're building.

It's the equivalent of when you see a new car.

You wanna go drive a car and you go drive a Ford and you're like, oh man, I really like that Ford F-150.

I've never really thought about owning one before.

And you start thinking about owning one and then all day long, all you're seeing is Ford F-150s.

It's not like they weren't there.

They've always been there.

But now you're starting to see it because your reticular activating system is not filtering it out anymore.

It's the same damn thing with the life that you want.

Because right now you've been focusing your entire life and everything that comes in based off of the old you, the old limiting beliefs, the old fears.

And when you start focusing on what it is that you want,

And you become obsessed so that your life starts reorganizing around what you're repeatedly focusing on.