Rob Dial

It loves a path that it already knows.

there's a thing that they found in psychology called goal shielding.

And it shows that when a person becomes like obsessed and deeply committed to like a focal goal, like just one goal, one North star of where they're moving their life to their brain can start to reject that.

all other competing goals and distractions.

So for people that are like, oh my gosh, I'm so ADD and I'm so unfocused, I'm so distracted.

When you become obsessed with one thing, it allows your brain to start quote unquote goal shielding, which is what it's called, which it allows it to stop focusing on other things, reject all the competing goals, reject all of the distractions so that the main goal becomes easier to pursue.

The translation of that, when your goal becomes important enough, your brain starts filtering your life through it.

This is what I mean by like you have to become obsessed.

This is what obsession does.

Healthy obsession becomes a filter.

It tells your reticular activating system, the filter in your brain, this matters now.

This matters.

Not all of the other shit I've been focusing on for 40 years.

This matters.

And this is the number one focus and this is where we're going to.

And all of the sudden,

It's weird, it's like you start seeing these synchronicities.

You start seeing opportunities and you start having conversations and you notice behaviors and books and people and decisions that align with what you're building.

It's the equivalent of when you see a new car.

You wanna go drive a car and you go drive a Ford and you're like, oh man, I really like that Ford F-150.