Rob Heiser

What we do is we take all the transaction data from institutions that we partner with.

So it can be product data, transaction-based data,

We take all that in anonymously.

That data, we then – we have a process in which we cleanse, identify, and categorize that data.

And then we have applications that help activate the data.

So if we're going to go apply that to maybe messaging that goes into a marketing channel or something around understanding competitors with different reports.

We have different –

billing and pricing models based on different products that we have the most traditional with what most of our customers do is they pay us on a per customer per month basis so basically account holder and that's for our kind of end-to-end platform we also have models in which they're signing up for an annual report which they get full reports a year or

There's another product in which we just cleanse data and they're paying on like a per transaction basis.

Um, the, the end to end, uh, um, the end to end platform.

We sell that a lot through different, uh, channels, um, you know, distribution channels, resell partners, different, different companies like that, that resell or rebrand our product, white label it.

And so that's definitely most of our revenue.

It is.

It's a, it's a, it's a SaaS business.

It just depends on the size and the effort of the institution.

So we have institutions as small as $200 million or $300 million in assets to institutions that are in the top 50 in the country.

And so that just depends on if it's a business, if it's retail.

Our model is not extremely complicated, but each bank is structured differently.

If it's a retail bank, if it's an investment bank.

So we have different – it's hard to give you a direct number because it's so based on size.