Rob Radford

You mentioned Coach Rack.

Well, Savannah Bananas, right?

So, Savannah Bananas, that's sort of one way.

And that's sort of an extreme, you know?

You have something subtle.

I've mentioned this a bunch of times where it was unbelievable to me that with baseball, Major League Baseball, wouldn't allow you to have more than two colors on a cleat.

They didn't understand the power of having personalities on footwear.

Finally, they did.

But that was a thing.

But,

You are a perfect person to ask this.

What is the thing?

What have you noticed people are leaning into more and more and more when it comes to sort of embracing the game?

That's a great example.

I'm going to give you a terrible, terrible –

I guess, example of that or what I'm thinking of it.

Because what you're talking about is getting people in the door to understand the game, to enjoy the game, so they stay in the game, and then ultimately, who knows where they're going to lead.

It's like your daughter, when you brought her to a game for the first time.

I remember bringing my kids to a game for the first time.

It was like, how much food can I shove down their throat for three innings, right?