Rob Reid
speaker
1,484 appearances
4 recordings
1 series
first heard Jun 2026
last heard 23 Aug
Rob Reid’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Jul 2026 with 2.
Appearances
Pulitzer, however, was undeterred.
He was convinced that evening papers had a great future.
He was right.
The advent of the telegraph and faster printing presses made it possible to publish an afternoon newspaper with news as fresh as that day, making morning papers look as if they were publishing yesterday news, which they were.
Furthermore, gaslight and then electric light also made the newspaper an important evening pastime.
In a few years, evening newspapers would outsell morning ones.
And another important part of differentiation that Pulitzer understood is that he was excessively self-promotional.
And he realized that if he promoted his newspaper inside of his newspaper, that it would lead to larger circulation and more readers.
Pulitzer was convinced that news reporting could be combined with promotion, and he pushed his staff to do both.
A typical headline would invariably include a subhead that says, another exposure by the Post and Dispatch.
Pulitzer's goal was to publish every day at least one article so intriguing, so unusual, and so provocative that it would cause people to talk about it at the dinner table.
And then it goes back to this idea that one of the edges he had is he knew the business from A to Z. He could do every single job.
He did the job.
He owned the paper, but also was a reporter, would write editorials.
So it says, after concluding his business duties...
Pulitzer would then turn to editorial work.
He worked side by side with the reporters and editors just as if he was one of them.
And then I love this, a few sentences down, the people working for him describe him as intensely enthusiastic.
He also understood that the best ad is a story and that you should make an ad interesting to read just like you do a news story.
Pulitzer also recognized that many people read the advertisements the way others read the articles.
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