Rob Walling

And it's an early stage course that focuses on finding ideas, pre-validating, doing some validation, building an MVP, building a launch list, and Finally launching and knowing when to quit as well. And this course is something that me and my team have been working on. It's almost a year now. And it's hundreds and hundreds of person hours dedicated to this. I would love to tally it up.

And it's an early stage course that focuses on finding ideas, pre-validating, doing some validation, building an MVP, building a launch list, and Finally launching and knowing when to quit as well. And this course is something that me and my team have been working on. It's almost a year now. And it's hundreds and hundreds of person hours dedicated to this. I would love to tally it up.

And just because you put a bunch of hours into something doesn't mean it's good. But I'll just say I don't put that much time into something if it's... if it's not good. And the course has launched as of today. So that's launched by .co if you want to check it out. But we don't just talk about the course. Obviously, we do talk about what's in it. But Craig asked me, why do a course versus a book?

And just because you put a bunch of hours into something doesn't mean it's good. But I'll just say I don't put that much time into something if it's... if it's not good. And the course has launched as of today. So that's launched by .co if you want to check it out. But we don't just talk about the course. Obviously, we do talk about what's in it. But Craig asked me, why do a course versus a book?

Why do a course now? Why cover this topic? You know, it's a lot of the thought process. We even get into some kind of business stuff of like behind the scenes, thinking through the role that free content plays into the ecosystem, the startup ecosystem as education versus courses. Why not just give it away for free? You know, there's all this thought process that I hope you hear.

Why do a course now? Why cover this topic? You know, it's a lot of the thought process. We even get into some kind of business stuff of like behind the scenes, thinking through the role that free content plays into the ecosystem, the startup ecosystem as education versus courses. Why not just give it away for free? You know, there's all this thought process that I hope you hear.

It's two experienced founders who've been in the game a long time. kind of talking about the thought process of why launch the course at this price point instead of making it a book or instead of putting it up for free, you know, just all of that stuff. So if you are an early stage SaaS founder or an aspiring SaaS founder, obviously the course is designed for you.

It's two experienced founders who've been in the game a long time. kind of talking about the thought process of why launch the course at this price point instead of making it a book or instead of putting it up for free, you know, just all of that stuff. So if you are an early stage SaaS founder or an aspiring SaaS founder, obviously the course is designed for you.

Even if you are not, I think this episode is still a good conversation to walk you through the thought process of two veteran SaaS founders and entrepreneurs. And with that, let's dive right into our conversation.

Even if you are not, I think this episode is still a good conversation to walk you through the thought process of two veteran SaaS founders and entrepreneurs. And with that, let's dive right into our conversation.

It's a good question because what I've said since I launched my first course in 2009 called the Micropreneur Academy, I said, no more courses for me. I'm all done. They are so much work. Like people think books are a lot of work. Courses are kind of write the book and then... turn it into a lot of videos and audio and edits and visuals and, you know, so it is a tremendous amount of work.

It's a good question because what I've said since I launched my first course in 2009 called the Micropreneur Academy, I said, no more courses for me. I'm all done. They are so much work. Like people think books are a lot of work. Courses are kind of write the book and then... turn it into a lot of videos and audio and edits and visuals and, you know, so it is a tremendous amount of work.

The short story or the short reason to do a course is that I think there is more likelihood that folks will actually take action on a course than they will on a book. I mean, I can see, you know, the SAS playbook's about to sell its 30,000th copy. It may have already done that, actually. I need to run the numbers for the last few weeks.

The short story or the short reason to do a course is that I think there is more likelihood that folks will actually take action on a course than they will on a book. I mean, I can see, you know, the SAS playbook's about to sell its 30,000th copy. It may have already done that, actually. I need to run the numbers for the last few weeks.

But I know the majority of people who read it won't do anything. And I think this new course, SAS Launchpad, it's actually outlined from a book that I had mostly finished. But a course allows you, there's like a little bit of accountability. You can see, have I finished this module? You have worksheets, you have checklists, there's, you know, other assets.

But I know the majority of people who read it won't do anything. And I think this new course, SAS Launchpad, it's actually outlined from a book that I had mostly finished. But a course allows you, there's like a little bit of accountability. You can see, have I finished this module? You have worksheets, you have checklists, there's, you know, other assets.

There are other people going through it at the same time, like in MicroConf Connect. And so to me, it's more about, I hate it when people buy stuff and don't use it. Like that's a person, you know what I mean? Like I don't want to sell snake oil.

There are other people going through it at the same time, like in MicroConf Connect. And so to me, it's more about, I hate it when people buy stuff and don't use it. Like that's a person, you know what I mean? Like I don't want to sell snake oil.

Yep.

Yep.