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Rob Walling

๐Ÿ‘ค Speaker
3342 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And I, it's like when I had my SaaS apps, it was like, I hated people that, I didn't hate people. I hated it when people would pay me month after month. It's like, they're not using your account. This is not cool, you know? And similar with books and courses.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And I, it's like when I had my SaaS apps, it was like, I hated people that, I didn't hate people. I hated it when people would pay me month after month. It's like, they're not using your account. This is not cool, you know? And similar with books and courses.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And I feel like the way we've architected this course and we're using, we're going to launch it in Circle, which has a bunch of, you know, has an LMS built in, right? So it's like- There's gamification and there's quizzes and there's all types of stuff, which look, if you think that's fluffy, just skip the gamification.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And I feel like the way we've architected this course and we're using, we're going to launch it in Circle, which has a bunch of, you know, has an LMS built in, right? So it's like- There's gamification and there's quizzes and there's all types of stuff, which look, if you think that's fluffy, just skip the gamification.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

But it's definitely more high fidelity and it's a lot more density than I could put in a book. Like if we just transcribed the course, it's too long to be just a book. Like that's the density of information in it.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

But it's definitely more high fidelity and it's a lot more density than I could put in a book. Like if we just transcribed the course, it's too long to be just a book. Like that's the density of information in it.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Totally. So it works for both non-technical and technical SaaS founders. It's all about SaaS, as you would expect. And really, the goal is to help aspiring founders. It's an early stage course. And it's how to find SaaS ideas that work, how to validate them, how to build an MVP, again, whether you're technical or non-technical, and then how to build a launch list, an interest list, and launch.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Totally. So it works for both non-technical and technical SaaS founders. It's all about SaaS, as you would expect. And really, the goal is to help aspiring founders. It's an early stage course. And it's how to find SaaS ideas that work, how to validate them, how to build an MVP, again, whether you're technical or non-technical, and then how to build a launch list, an interest list, and launch.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

It takes you through there. And I think there's, well, I know there's a huge need. I mean, coming back to your first question of why now, because we get requests at MicroConf or me personally pretty constantly of like, how do I validate this idea? And it's like, well, I have a YouTube video that's like 10 or 12 minutes on that topic.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

It takes you through there. And I think there's, well, I know there's a huge need. I mean, coming back to your first question of why now, because we get requests at MicroConf or me personally pretty constantly of like, how do I validate this idea? And it's like, well, I have a YouTube video that's like 10 or 12 minutes on that topic.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Well, the course is almost 10 hours of very dense Rob Walling talking, right? I talk at 1.5x naturally. And so it is just, it's like, everything that I could think of. If I were going to do this today, what information would I want to know? And so that's, yeah, that's the ICP.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Well, the course is almost 10 hours of very dense Rob Walling talking, right? I talk at 1.5x naturally. And so it is just, it's like, everything that I could think of. If I were going to do this today, what information would I want to know? And so that's, yeah, that's the ICP.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Yeah, that's good. I think the supposition that it is all out there is incorrect in the case of this course. Like they're probably 70% of what I say in this course is it's new or expanded or deeper or better examples. So a lot of time with a YouTube video, and I'm putting out 52 YouTube videos a year, it's like, here's the title.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Yeah, that's good. I think the supposition that it is all out there is incorrect in the case of this course. Like they're probably 70% of what I say in this course is it's new or expanded or deeper or better examples. So a lot of time with a YouTube video, and I'm putting out 52 YouTube videos a year, it's like, here's the title.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And I have some bullets and I riff, and that means I'm thinking off the top of my head. So I'll make up an example. With this course, it was like, we're going to talk about pricing. And so instead of just talking about, hypothetically, here's my basic things, which I would do in YouTube, we're like, all right, let's come up with two fake companies.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And I have some bullets and I riff, and that means I'm thinking off the top of my head. So I'll make up an example. With this course, it was like, we're going to talk about pricing. And so instead of just talking about, hypothetically, here's my basic things, which I would do in YouTube, we're like, all right, let's come up with two fake companies.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And we actually have three, I think, throughout the course. We register domains. We have landing pages for them. You can go like usepostcard.com.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And we actually have three, I think, throughout the course. We register domains. We have landing pages for them. You can go like usepostcard.com.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And so we have like a horizontal CRM, but it's like a lightweight CRM. And then we have... If you say you have a podcast hosting platform, I'm going to... We don't. You're going to rage quit. Cut his mic. Cut his mic. And then we have a vertical ESP for realtors. And I think that's usepostcard.com. And you can go there and see the thing.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

And so we have like a horizontal CRM, but it's like a lightweight CRM. And then we have... If you say you have a podcast hosting platform, I'm going to... We don't. You're going to rage quit. Cut his mic. Cut his mic. And then we have a vertical ESP for realtors. And I think that's usepostcard.com. And you can go there and see the thing.