Rob Walling

And then we have kind of an indie hacker, like fileflip.io that converts files and blah, blah, blah. So all that said, we put in work to make these things more consumable, more palatable, and to go a level or two deeper than I have ever done in a YouTube video. The other thing, to get back to your point of why compile it all, it's the same reason I write books.

And then we have kind of an indie hacker, like fileflip.io that converts files and blah, blah, blah. So all that said, we put in work to make these things more consumable, more palatable, and to go a level or two deeper than I have ever done in a YouTube video. The other thing, to get back to your point of why compile it all, it's the same reason I write books.

Like, a good chunk of the SaaS playbook, at one point or another, I've said on a YouTube video, in a podcast, in an indie hacker comment, responding on hacker news, inside tiny seed Slack. Like, every time I answer a question that I think someone else has, I throw it into a Google Doc. Those become the books. And that became this course, because this course started as a book.

Like, a good chunk of the SaaS playbook, at one point or another, I've said on a YouTube video, in a podcast, in an indie hacker comment, responding on hacker news, inside tiny seed Slack. Like, every time I answer a question that I think someone else has, I throw it into a Google Doc. Those become the books. And that became this course, because this course started as a book.

So as I was writing the SaaS playbook, I started from the beginning of, like, here's how to find an idea, validate, you know, do all this stuff. And then... I realized at a certain point, like A, this book's going to be 400, 450 pages. And B, at that point, I was really, really excited to talk about loose product market fit onward, like tiny seed onward, right?

So as I was writing the SaaS playbook, I started from the beginning of, like, here's how to find an idea, validate, you know, do all this stuff. And then... I realized at a certain point, like A, this book's going to be 400, 450 pages. And B, at that point, I was really, really excited to talk about loose product market fit onward, like tiny seed onward, right?

Tiny seed funds, 5K, 10K, 20K a month. Like that's what I wanted the SaaS playbook to be laser focused on. So I had almost 30,000 words. It's like 150 page book. on all early stage stuff. And I was like, maybe I'll publish this as an e-book, maybe I'll never publish it. And then people started asking these questions of like, oh, you should publish it. So I added another 10,000 words.

Tiny seed funds, 5K, 10K, 20K a month. Like that's what I wanted the SaaS playbook to be laser focused on. So I had almost 30,000 words. It's like 150 page book. on all early stage stuff. And I was like, maybe I'll publish this as an e-book, maybe I'll never publish it. And then people started asking these questions of like, oh, you should publish it. So I added another 10,000 words.

So now it's about as big as Seth's playbook. Still only about 80% done. It's just not quite refined enough. And we started talking in MicroConf and several people on my team were like, we really need to help early stage folks because they just seem kind of lost. And no matter what we do, here's a playlist on YouTube. Hey, here's a resource for someone else put together.

So now it's about as big as Seth's playbook. Still only about 80% done. It's just not quite refined enough. And we started talking in MicroConf and several people on my team were like, we really need to help early stage folks because they just seem kind of lost. And no matter what we do, here's a playlist on YouTube. Hey, here's a resource for someone else put together.

They just seem to not, you know, kind of wander and not get it. We even have early stage SaaS masterminds that we match people in. And that one has the biggest failure rate of all of our masterminds because people don't, it's like, what's the playbook? You know, what's a roadmap? What's something to get me there?

They just seem to not, you know, kind of wander and not get it. We even have early stage SaaS masterminds that we match people in. And that one has the biggest failure rate of all of our masterminds because people don't, it's like, what's the playbook? You know, what's a roadmap? What's something to get me there?

And so that's really why we were like, let's do an early stage thing and let's make it super approachable and let's go deep on it.

And so that's really why we were like, let's do an early stage thing and let's make it super approachable and let's go deep on it.

Yeah, that's a good way to frame it. Basically, we started doing the course and I thought to myself, what is this, what's the value here? What have other folks charged? Is there any anchoring to a price for a course? Obviously there are, there's a lot of internet marketing folks, there are some startup folks who charge for courses.

Yeah, that's a good way to frame it. Basically, we started doing the course and I thought to myself, what is this, what's the value here? What have other folks charged? Is there any anchoring to a price for a course? Obviously there are, there's a lot of internet marketing folks, there are some startup folks who charge for courses.

And I also wanted to look at what's our opportunity cost to produce this course? Because the opportunity cost is not just my, I'm trying to think of how many hours I've spent personally. It's got to be 100, 150 hours of my time. It's about like a solid month, which to me is like I don't spend much time on things. You know what I mean? Like I delegate a lot.

And I also wanted to look at what's our opportunity cost to produce this course? Because the opportunity cost is not just my, I'm trying to think of how many hours I've spent personally. It's got to be 100, 150 hours of my time. It's about like a solid month, which to me is like I don't spend much time on things. You know what I mean? Like I delegate a lot.

So to spend that much time is like that's a big opportunity cost. And you're the only one that can do most of this. The recording, the outlining. Now, Producer Run helped me a lot to turn the book into outlines, and then I would spend another hour or two per video trying to flesh them out.

So to spend that much time is like that's a big opportunity cost. And you're the only one that can do most of this. The recording, the outlining. Now, Producer Run helped me a lot to turn the book into outlines, and then I would spend another hour or two per video trying to flesh them out.