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Rob Walling

๐Ÿ‘ค Speaker
3342 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

So that's kind of a bonus we wanted to throw in, but that is part of it, right? Is if you're starting to do it and you have questions, that's kind of going to be I don't really plan on doing a bunch of live Q&As around this, but we did want to do it early on. The other thing I think people need, you pointed to it, is like it's motivation, it's accountability.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

So that's kind of a bonus we wanted to throw in, but that is part of it, right? Is if you're starting to do it and you have questions, that's kind of going to be I don't really plan on doing a bunch of live Q&As around this, but we did want to do it early on. The other thing I think people need, you pointed to it, is like it's motivation, it's accountability.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Where do those things normally come from? Well, for me, they come from my mastermind and they come from communities I'm part of. That's kind of the next thing to keep you going is mastermind matching with other folks who have taken the course. And then being part of MicroConf Connect where people will inevitably be talking about, much like SAS Playbook gets mentioned a lot, right?

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

Where do those things normally come from? Well, for me, they come from my mastermind and they come from communities I'm part of. That's kind of the next thing to keep you going is mastermind matching with other folks who have taken the course. And then being part of MicroConf Connect where people will inevitably be talking about, much like SAS Playbook gets mentioned a lot, right?

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

In the channels and on social media or whatever, like the SAS Launchpad course will get mentioned and you'll be able to be like, oh yeah, when Rob said this about Postcard, I'm applying that, right? There's examples. So I think there's that. But to really answer your question, you said in six months, what should you be thinking? Well, there's a couple of paths.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

In the channels and on social media or whatever, like the SAS Launchpad course will get mentioned and you'll be able to be like, oh yeah, when Rob said this about Postcard, I'm applying that, right? There's examples. So I think there's that. But to really answer your question, you said in six months, what should you be thinking? Well, there's a couple of paths.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

In six months, if you still don't have any traction, then you should be thinking about, I need people around me to help me. I talk about this in the course of like figuring out, do I pull the ripcord and stop? What are the signals? There's like an entire video I recorded. All it is, is how do you know when to quit? And it's every decision criteria that I have in my head when I quit something.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

In six months, if you still don't have any traction, then you should be thinking about, I need people around me to help me. I talk about this in the course of like figuring out, do I pull the ripcord and stop? What are the signals? There's like an entire video I recorded. All it is, is how do you know when to quit? And it's every decision criteria that I have in my head when I quit something.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

I've quit a bunch of stuff. I've quit MicroConf Locals. We were running 10 events per year. We stopped them. Why did we do that? There's a bunch of reasons. And we quit. I pulled the ripcord. Why did we stop doing... MicroConf on air, which is a live stream we were doing during COVID. And then it became a weekly live stream. And eventually we pulled the plug on it. And there were reasons.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

I've quit a bunch of stuff. I've quit MicroConf Locals. We were running 10 events per year. We stopped them. Why did we do that? There's a bunch of reasons. And we quit. I pulled the ripcord. Why did we stop doing... MicroConf on air, which is a live stream we were doing during COVID. And then it became a weekly live stream. And eventually we pulled the plug on it. And there were reasons.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

But what were those reasons? And what's the framing criteria for doing that? Why did we go from 52 YouTube videos a year to 26? That's not quitting. But it was a big decision of like, we ship every week to we ship every other week now. And there were reasons, right? So I kind of, I don't necessarily use those as examples, but we had to make those hard decisions and complete information.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

But what were those reasons? And what's the framing criteria for doing that? Why did we go from 52 YouTube videos a year to 26? That's not quitting. But it was a big decision of like, we ship every week to we ship every other week now. And there were reasons, right? So I kind of, I don't necessarily use those as examples, but we had to make those hard decisions and complete information.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

It always is. And that's where in that, that video, it's like, this is how you decide when to quit. And those are the things like in the video, I think that if someone's at six months and they don't have traction, it's probably time to start really evaluating. Do you need to quit?

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

It always is. And that's where in that, that video, it's like, this is how you decide when to quit. And those are the things like in the video, I think that if someone's at six months and they don't have traction, it's probably time to start really evaluating. Do you need to quit?

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

I think if you're at six months and you have a thousand MRR, 3000 MRR, 5000 MRR, well, it's like, you know, what's next? 10 bucks. on Kindle, SaaS Playbook. That's where the SaaS Playbook starts. This truly is a prequel to the SaaS Playbook. The idea is it takes you from 5K a month up to seven figures in ARR.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

I think if you're at six months and you have a thousand MRR, 3000 MRR, 5000 MRR, well, it's like, you know, what's next? 10 bucks. on Kindle, SaaS Playbook. That's where the SaaS Playbook starts. This truly is a prequel to the SaaS Playbook. The idea is it takes you from 5K a month up to seven figures in ARR.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

It's kind of everything I know advising tiny seed companies and everything I've learned from... from this podcast and from advising them. So there's definitely, I think there's a lot of scaffolding in a good way. And hopefully there'll be that social accountability and community that people can feel if they do embrace a mastermind. This stuff's separate than the course, right?

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

It's kind of everything I know advising tiny seed companies and everything I've learned from... from this podcast and from advising them. So there's definitely, I think there's a lot of scaffolding in a good way. And hopefully there'll be that social accountability and community that people can feel if they do embrace a mastermind. This stuff's separate than the course, right?

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

The course is information and it's quizzes. You know, we've talked about worksheets, but our other offerings, MicroConf Connect and mastermind matching, I think are probably going to be a key component to folks who succeed. Yeah.

Startups For the Rest of Us
Episode 730 | The SaaS Launchpad: The Ultimate Course for Launching Your Product

The course is information and it's quizzes. You know, we've talked about worksheets, but our other offerings, MicroConf Connect and mastermind matching, I think are probably going to be a key component to folks who succeed. Yeah.