Rob Walling

And so individual contributor marketing roles and sales roles, frankly, like SDR, BDR stuff, are things that I consider hiring out before, you know, a million, two million, three million. And when you're on a budget, let's say you're doing 20K a month, you don't have the money to hire an amazing growth marketer.

But you might have the ability to hire a freelancer who's good at SEO or a small micro agency who knows how to do Google ads or LinkedIn ads. Or you could hire a part-time biz dev person, which is like a head of partnerships, to handle those for 10 hours a week of work where they're focusing on doing that.

But you might have the ability to hire a freelancer who's good at SEO or a small micro agency who knows how to do Google ads or LinkedIn ads. Or you could hire a part-time biz dev person, which is like a head of partnerships, to handle those for 10 hours a week of work where they're focusing on doing that.

Now, that still means that you are saddled with the strategy and potentially the project management, but that's the way that I see it working. Trying to outsource marketing strategy when you haven't gone from zero to one yet. I mean, you've heard us talk on this podcast. I've talked with Derek Reimer. I've talked with Ruben Gomez. I've talked with Craig Hewitt. I've talked endlessly.

Now, that still means that you are saddled with the strategy and potentially the project management, but that's the way that I see it working. Trying to outsource marketing strategy when you haven't gone from zero to one yet. I mean, you've heard us talk on this podcast. I've talked with Derek Reimer. I've talked with Ruben Gomez. I've talked with Craig Hewitt. I've talked endlessly.

on this podcast solo. And it's just the pattern that I see. People aren't able to hire out sales and marketing before they get to a repeatable process. And usually that's when you're in seven figures of ARR. So thanks for that question, Miguel. I hope that was helpful. Are you drowning in challenging tech decisions? You should check out today's sponsor, TechStack.

on this podcast solo. And it's just the pattern that I see. People aren't able to hire out sales and marketing before they get to a repeatable process. And usually that's when you're in seven figures of ARR. So thanks for that question, Miguel. I hope that was helpful. Are you drowning in challenging tech decisions? You should check out today's sponsor, TechStack.

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Don't let tech challenges slow you down. Check out tech-stack.com slash startups to discover how TechStack can turbocharge your growth. That's tech-stack.com slash startups. My next question is from Casper Von Reed. Casper indicated their SaaS is doing $17,000 in MRR and asks, but it's mainly come from one-time transactions. My question is, how do I build up a healthy subscription business?

Don't let tech challenges slow you down. Check out tech-stack.com slash startups to discover how TechStack can turbocharge your growth. That's tech-stack.com slash startups. My next question is from Casper Von Reed. Casper indicated their SaaS is doing $17,000 in MRR and asks, but it's mainly come from one-time transactions. My question is, how do I build up a healthy subscription business?

I used to have a monthly subscription, but MRR peaked just below 10K. 90% of my subscriptions churned, giving one-time use as a reason. Can I fix it? Do I even need to fix it? Hope this question is an interesting one. I like this question because it really does call out the thought that not every business should be a subscription business.

I used to have a monthly subscription, but MRR peaked just below 10K. 90% of my subscriptions churned, giving one-time use as a reason. Can I fix it? Do I even need to fix it? Hope this question is an interesting one. I like this question because it really does call out the thought that not every business should be a subscription business.

And there are some businesses or some apps or tools or utilities that people may only need to do once or once in a great while. Maybe it's once a quarter, once a year. And those types of businesses are much more difficult. to turn into subscription companies for obvious reasons. So one option is to just not worry about it and to take your 17K a month.

And there are some businesses or some apps or tools or utilities that people may only need to do once or once in a great while. Maybe it's once a quarter, once a year. And those types of businesses are much more difficult. to turn into subscription companies for obvious reasons. So one option is to just not worry about it and to take your 17K a month.

And I guess I said at the beginning of this question that it was 70K MRR, and that's not true. He wrote it's 17K of monthly revenue. And so I said MRR because, of course, I think in SaaS and everything's MRR. In this case, it is monthly revenue. Take your 17K and enjoy it and use that to stair-step your way up to recurring revenue. That is one option.