Rob Walling

Yeah, so I think I mentioned it's like 27 modules, which are videos. And the shortest ones are like, there's a few that are like eight to 10 minutes. Longest ones are like 45 minutes. And so it's about nine and a half hours, almost 10 hours of content. And it's broken up into three phases.

Yeah, so I think I mentioned it's like 27 modules, which are videos. And the shortest ones are like, there's a few that are like eight to 10 minutes. Longest ones are like 45 minutes. And so it's about nine and a half hours, almost 10 hours of content. And it's broken up into three phases.

So there's the idea phase, which talks about the ingredients that make a great SaaS idea, how to find a real problem that people are willing to pay for. I dive really deep into the 220-200 framework for idea validation. I've mentioned that briefly on this show before, but this is my definitive.

So there's the idea phase, which talks about the ingredients that make a great SaaS idea, how to find a real problem that people are willing to pay for. I dive really deep into the 220-200 framework for idea validation. I've mentioned that briefly on this show before, but this is my definitive.

I'm probably going to take this and turn it into a written piece at some point in the future, like a year or two down the line, because it's every thought I have about that framework. So that's the first phase, the idea phase. The second one is the build phase. This is where I look at creating and launching a successful MVP project.

I'm probably going to take this and turn it into a written piece at some point in the future, like a year or two down the line, because it's every thought I have about that framework. So that's the first phase, the idea phase. The second one is the build phase. This is where I look at creating and launching a successful MVP project.

creating a landing page that converts, thinking about early stage marketing. And then the third phase is the launch phase. And that's where I cover building and launching to an early access list, trying to iterate, early approach to iteration, defining product market fit, and of course, early pricing. And it's not just all me, like the majority of the content is me.

creating a landing page that converts, thinking about early stage marketing. And then the third phase is the launch phase. And that's where I cover building and launching to an early access list, trying to iterate, early approach to iteration, defining product market fit, and of course, early pricing. And it's not just all me, like the majority of the content is me.

It's very thought out, like a conference talk would be or like a book. But I also brought in, you know, I've already mentioned like Derek Reimer to talk about MVPs, Leanna Patch talking about copywriting, Ruben talking about SEO, Ross Hudgens, who's the founder of Stitch Media and knows a ton about SEO, is also talking about evaluating an idea.

It's very thought out, like a conference talk would be or like a book. But I also brought in, you know, I've already mentioned like Derek Reimer to talk about MVPs, Leanna Patch talking about copywriting, Ruben talking about SEO, Ross Hudgens, who's the founder of Stitch Media and knows a ton about SEO, is also talking about evaluating an idea.

You yourself, sir, came on and you give a masterclass on... sales for early stage founders. So this was the thing is the course started out. It was like, this would be like 12, 15 videos. This would be great. It'll be a couple hours. And as we got in, we're like, well, this is a good course. It's not great. And it's like, well, don't people need to know sales? Yeah. Okay. Let's add another one.

You yourself, sir, came on and you give a masterclass on... sales for early stage founders. So this was the thing is the course started out. It was like, this would be like 12, 15 videos. This would be great. It'll be a couple hours. And as we got in, we're like, well, this is a good course. It's not great. And it's like, well, don't people need to know sales? Yeah. Okay. Let's add another one.

Don't people need, what about building the MVP? Cause that's often something I skip over. Cause I'm always like, ah, everybody knows how to build a product. And people are like, no, They don't. So it just, it kept expanding. It was scope creep. That's good for anyone who buys the course because it's way more extensive and bigger than I thought it would be.

Don't people need, what about building the MVP? Cause that's often something I skip over. Cause I'm always like, ah, everybody knows how to build a product. And people are like, no, They don't. So it just, it kept expanding. It was scope creep. That's good for anyone who buys the course because it's way more extensive and bigger than I thought it would be.

But for us, it just became, I don't ship half-assed stuff. I cannot, I cannot put my name on something that isn't the best that it can be. And so I agonize over this, why shipping books and courses and everything. I'm always like, it has to answer every question that I can think of. Otherwise, I'm not doing the material or the customer, the consumer justice.

But for us, it just became, I don't ship half-assed stuff. I cannot, I cannot put my name on something that isn't the best that it can be. And so I agonize over this, why shipping books and courses and everything. I'm always like, it has to answer every question that I can think of. Otherwise, I'm not doing the material or the customer, the consumer justice.

And so that's why this thing ballooned, you know, but again, it's like that's to the benefit of, it didn't balloon in terms of, oh, it's just a bunch of filler, like nothing in this is filler. Again, I don't do filler. You know, I try to make it as dense as possible.

And so that's why this thing ballooned, you know, but again, it's like that's to the benefit of, it didn't balloon in terms of, oh, it's just a bunch of filler, like nothing in this is filler. Again, I don't do filler. You know, I try to make it as dense as possible.

As things I've said, it's like, I can't find an idea. I have a bunch of ideas I don't know which to go with. How do I validate? How do I get a sense of which of these I should lean into? How do I not spend six months in a basement building something? How do I not launch 12 products to see what sticks and actually have a little more of a repeatable, skillful process to it?

As things I've said, it's like, I can't find an idea. I have a bunch of ideas I don't know which to go with. How do I validate? How do I get a sense of which of these I should lean into? How do I not spend six months in a basement building something? How do I not launch 12 products to see what sticks and actually have a little more of a repeatable, skillful process to it?