Rob Walling

That's the early stage stuff. And then once you narrow it down and you're like, oh, I can evaluate an idea and like pre-validate and say two hours, then the 2200 framework is around this. It's like, now you can spend 20 hours on one idea or maybe two to do some validation. And then the 200 is like, I'm going to build an MVP. So that's... That's really the three stages of it.

That's the early stage stuff. And then once you narrow it down and you're like, oh, I can evaluate an idea and like pre-validate and say two hours, then the 2200 framework is around this. It's like, now you can spend 20 hours on one idea or maybe two to do some validation. And then the 200 is like, I'm going to build an MVP. So that's... That's really the three stages of it.

And it's like, look, if you've already launched something and you don't have a ton of traction, this can be helpful. If you've launched a bunch of things and don't have any traction and you're kind of back to the drawing board, this is also quite helpful. I think it just gives you, again, a helpful framework for how to do it. It's not a blueprint. It's not step-by-step.

And it's like, look, if you've already launched something and you don't have a ton of traction, this can be helpful. If you've launched a bunch of things and don't have any traction and you're kind of back to the drawing board, this is also quite helpful. I think it just gives you, again, a helpful framework for how to do it. It's not a blueprint. It's not step-by-step.

None of this is step-by-step. We know this. You can't pay by numbers. The idea phase is so hard. If I were to go back to this again, this is the process I would use, but it doesn't mean that it works the first time. It doesn't mean that it works for everyone.

None of this is step-by-step. We know this. You can't pay by numbers. The idea phase is so hard. If I were to go back to this again, this is the process I would use, but it doesn't mean that it works the first time. It doesn't mean that it works for everyone.

It's just a matter of here's a framework and here are the best practices and the knowledge that I've gleaned from doing this for almost 20 years now.

It's just a matter of here's a framework and here are the best practices and the knowledge that I've gleaned from doing this for almost 20 years now.

That's the problem. And that's why it is hard to write a book or create a course around this because the SaaS playbook, which starts at, let's say you're at 5 or 10K, lose product market fit. Like from there forward, as you're saying, a lot of things are decided. You have pricing, may need adjustment, but...

That's the problem. And that's why it is hard to write a book or create a course around this because the SaaS playbook, which starts at, let's say you're at 5 or 10K, lose product market fit. Like from there forward, as you're saying, a lot of things are decided. You have pricing, may need adjustment, but...

you're in the market, you're doing things, you build something people kind of, you know, there's just a lot more things that are certain. Nothing is certain at this early stage. And so that is why it's hard. Now, I can hear someone thinking, well, if it's not a blueprint, or, you know, there's no process for it. So why would, how do you even know anyone's good at it?

you're in the market, you're doing things, you build something people kind of, you know, there's just a lot more things that are certain. Nothing is certain at this early stage. And so that is why it's hard. Now, I can hear someone thinking, well, if it's not a blueprint, or, you know, there's no process for it. So why would, how do you even know anyone's good at it?

Is anyone better at this than anyone else? And it's like, I'm going to point to Jason Cohen. I'm going to point to Heaton Shaw. I'm going to point to David Cancel. I'm going to point to myself. I'm going to point to Ruben Gomez. How many two, three, four times successful founders? There are more. That was off the top of my head, but it's like, they obviously are pretty good at this.

Is anyone better at this than anyone else? And it's like, I'm going to point to Jason Cohen. I'm going to point to Heaton Shaw. I'm going to point to David Cancel. I'm going to point to myself. I'm going to point to Ruben Gomez. How many two, three, four times successful founders? There are more. That was off the top of my head, but it's like, they obviously are pretty good at this.

And then we see folks who do it three, five, 10 times with no success. So there's something. It's not just the person. They're not smarter. It may be a little smarter, but it's That's not it, right? It's like there are steps to take that will get you closer. There are frameworks around optimizing or increasing your chance of this being a successful venture.

And then we see folks who do it three, five, 10 times with no success. So there's something. It's not just the person. They're not smarter. It may be a little smarter, but it's That's not it, right? It's like there are steps to take that will get you closer. There are frameworks around optimizing or increasing your chance of this being a successful venture.

As we wrap up, I already mentioned that, you know, if folks buy before September 30th, they get an early bird bonus, which includes a live Q&A with me about the course or really about anything that we have time for. The URL is saslaunchpad.co. And obviously, I'd encourage people to check it out. This is the best course I've ever produced.

As we wrap up, I already mentioned that, you know, if folks buy before September 30th, they get an early bird bonus, which includes a live Q&A with me about the course or really about anything that we have time for. The URL is saslaunchpad.co. And obviously, I'd encourage people to check it out. This is the best course I've ever produced.

It is one of the only courses I'm probably going to produce. This is so, so much work, dude. You know, I don't want to pour it on, but it's just way more work than you think it's going to be. And that's a good thing. The reason it's way more work is because I didn't want it to be good. I wanted it to be great. And so that's launchpad.co if you want to check it out.

It is one of the only courses I'm probably going to produce. This is so, so much work, dude. You know, I don't want to pour it on, but it's just way more work than you think it's going to be. And that's a good thing. The reason it's way more work is because I didn't want it to be good. I wanted it to be great. And so that's launchpad.co if you want to check it out.