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Rob Walling

๐Ÿ‘ค Speaker
3342 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Unless you're planning to have Kid Rock at your launch party and you want to stay pre-revenue forever because your valuation is more important to you than actually making money, then this podcast is not for you. But if you want to build real SaaS companies, real software companies, then this podcast is laser-focused designed for you. Today, I'm going to be answering listener questions.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Unless you're planning to have Kid Rock at your launch party and you want to stay pre-revenue forever because your valuation is more important to you than actually making money, then this podcast is not for you. But if you want to build real SaaS companies, real software companies, then this podcast is laser-focused designed for you. Today, I'm going to be answering listener questions.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

It's been a minute since I've taken some listener questions on. And if you have a question for the show, you can email it to questions at startupsfortherestofus.com or head to startupsfortherestofus.com. Go to ask a question in the top nav section. As always, video questions go to the top of the stack, although I have been taking text questions that are more intermediate or later stage.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

It's been a minute since I've taken some listener questions on. And if you have a question for the show, you can email it to questions at startupsfortherestofus.com or head to startupsfortherestofus.com. Go to ask a question in the top nav section. As always, video questions go to the top of the stack, although I have been taking text questions that are more intermediate or later stage.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Because I've found that the pipeline gets pretty clogged with, how do I choose an idea? And I'm pre-revenue, what should I do? And how do I launch? That's all interesting, but I think answering question after question after question for pre-revenue folks gives an indication that is not true, that this podcast is aimed at beginners, which it is not.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Because I've found that the pipeline gets pretty clogged with, how do I choose an idea? And I'm pre-revenue, what should I do? And how do I launch? That's all interesting, but I think answering question after question after question for pre-revenue folks gives an indication that is not true, that this podcast is aimed at beginners, which it is not.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

So send your intermediate to advanced to later stage questions as well as your beginner questions. We'll tackle those in upcoming episodes. But before I dive into listener questions, I want to let you know that MicroConf Connect applications are open today through February 5th.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

So send your intermediate to advanced to later stage questions as well as your beginner questions. We'll tackle those in upcoming episodes. But before I dive into listener questions, I want to let you know that MicroConf Connect applications are open today through February 5th.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

To create the best possible experience, we welcome new members in monthly cohorts with applications open for just 72 hours each month. MicroConf Connect is our online community. It is the best online community of bootstrapped SaaS founders. Every month, we put on a special live call with a new guest.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

To create the best possible experience, we welcome new members in monthly cohorts with applications open for just 72 hours each month. MicroConf Connect is our online community. It is the best online community of bootstrapped SaaS founders. Every month, we put on a special live call with a new guest.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

And if you remember this month, you get access to a live call with Harry Lawson, where he's going to break down SaaS copywriting essentials. Harry has written for companies like Testimonial.to, Signwell, and Veed.io. And next month, I believe, I am the special guest on the live call where I will do live Q&A. It's always a blast.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

And if you remember this month, you get access to a live call with Harry Lawson, where he's going to break down SaaS copywriting essentials. Harry has written for companies like Testimonial.to, Signwell, and Veed.io. And next month, I believe, I am the special guest on the live call where I will do live Q&A. It's always a blast.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

If you're interested in becoming part of this worldwide, year-round online community of MicroConf Connect, head to microconfconnect.com to apply. Applications are only open until February 5th. If you miss this window, you will have to wait until March. That's microconfconnect.com. So with that, let's dive into my first question from Idan Masas.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

If you're interested in becoming part of this worldwide, year-round online community of MicroConf Connect, head to microconfconnect.com to apply. Applications are only open until February 5th. If you miss this window, you will have to wait until March. That's microconfconnect.com. So with that, let's dive into my first question from Idan Masas.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

This question came to me on ex-Twitter, where I asked about some more intermediate stage questions, and this one's on the edge. But Idan asks, what do you do if there are many free signups, but not many paid conversions, and you have already tried removing the free plan? I'm not sure I fully understand this question. If you've removed the free plan, then you shouldn't have any more free signups.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

This question came to me on ex-Twitter, where I asked about some more intermediate stage questions, and this one's on the edge. But Idan asks, what do you do if there are many free signups, but not many paid conversions, and you have already tried removing the free plan? I'm not sure I fully understand this question. If you've removed the free plan, then you shouldn't have any more free signups.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Or I guess you're saying you have free users that you haven't kicked out of the free plan. You've only removed the free plan for new people. So I'm a little confused by this. I think I'm going to answer it multiple ways.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Or I guess you're saying you have free users that you haven't kicked out of the free plan. You've only removed the free plan for new people. So I'm a little confused by this. I think I'm going to answer it multiple ways.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

I'll start with the idea that freemium, which is of course different than a free trial, freemium is often what I call forever free, where you're only limited by the number of actions that you take, say signing a document or sending emails, or maybe it's having a certain amount of subscribers and you're capped.

Startups For the Rest of Us
Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

I'll start with the idea that freemium, which is of course different than a free trial, freemium is often what I call forever free, where you're only limited by the number of actions that you take, say signing a document or sending emails, or maybe it's having a certain amount of subscribers and you're capped.