Rob Walling

I like what you've said. It's something that I think a lot of folks miss. It's not just what are we building? It's who are we building this for? Yeah. You have to answer those two questions.

I like what you've said. It's something that I think a lot of folks miss. It's not just what are we building? It's who are we building this for? Yeah. You have to answer those two questions.

And oftentimes you can have an amazing product idea like you do now, but if you don't know who it is you're focused on and who you're selling to, it becomes a real problem once you get through your first three or four customers who actually come in. So I just want to call that out for listeners who maybe discount that.

And oftentimes you can have an amazing product idea like you do now, but if you don't know who it is you're focused on and who you're selling to, it becomes a real problem once you get through your first three or four customers who actually come in. So I just want to call that out for listeners who maybe discount that.

While these customer calls have been crucial for Colleen, it's not the only thing she's been busy with. So I'm curious, you have this validation of where you want to head in the next, what, month or two? How much progress have you made technically in terms of implementing features?

While these customer calls have been crucial for Colleen, it's not the only thing she's been busy with. So I'm curious, you have this validation of where you want to head in the next, what, month or two? How much progress have you made technically in terms of implementing features?

I'm surprised that it's gone that quickly. Is it because you already had a core from the Hammerstone days or refined days that you were able to repurpose?

I'm surprised that it's gone that quickly. Is it because you already had a core from the Hammerstone days or refined days that you were able to repurpose?

Nice little shortcut. Well, it's handy to be able to not just throw away all that.

Nice little shortcut. Well, it's handy to be able to not just throw away all that.

This is where this is where it is a pivot. You know, sometimes people will say, I was going to build project management for hair salons. And now I'm going to pivot into building in a mobile app on Facebook. And it's like, that's not a pivot. That's just a completely different thing.

This is where this is where it is a pivot. You know, sometimes people will say, I was going to build project management for hair salons. And now I'm going to pivot into building in a mobile app on Facebook. And it's like, that's not a pivot. That's just a completely different thing.

I'm curious, what are you most looking forward to and what is the thing that will keep you up at night?

I'm curious, what are you most looking forward to and what is the thing that will keep you up at night?

If I was in Colleen's shoes, I'd feel that exact same mix of excitement and nerves. But with the insights from her customer interviews, I have a good feeling she's on the right path. We'll check back in with her in a month or two. By then, she'll have had some time to get her product into customers' hands, and she can share some insights into this key moment.

If I was in Colleen's shoes, I'd feel that exact same mix of excitement and nerves. But with the insights from her customer interviews, I have a good feeling she's on the right path. We'll check back in with her in a month or two. By then, she'll have had some time to get her product into customers' hands, and she can share some insights into this key moment.

Welcome to another episode of Startups for the Rest of Us. This week, I'm your host, I'm Rob Walling, and this is the podcast for folks who want to build real software businesses, real SaaS companies that sell a real product to real customers for real money. You can be bootstrapped. You can be mostly bootstrapped.

Welcome to another episode of Startups for the Rest of Us. This week, I'm your host, I'm Rob Walling, and this is the podcast for folks who want to build real software businesses, real SaaS companies that sell a real product to real customers for real money. You can be bootstrapped. You can be mostly bootstrapped.

Frankly, you can raise a kajillion dollars in venture capital, and I still believe that the content and the thoughts and the ideas and the strategies and the inspiration and the tactics that I present here on this show are applicable to you no matter which of those buckets you fall in.

Frankly, you can raise a kajillion dollars in venture capital, and I still believe that the content and the thoughts and the ideas and the strategies and the inspiration and the tactics that I present here on this show are applicable to you no matter which of those buckets you fall in.