Rob Walling

Yeah, I don't, I just, I've never done any, I've never known anyone to do that except for ProfitWell, you know? And they're like pricing consultants. Everyone else I know, it's just kind of, it's gut feel. It's knowing your customer. It's knowing the competitive landscape.

Yeah, I don't, I just, I've never done any, I've never known anyone to do that except for ProfitWell, you know? And they're like pricing consultants. Everyone else I know, it's just kind of, it's gut feel. It's knowing your customer. It's knowing the competitive landscape.

And it's being like, well, am I losing, you know, some of my, if you're doing enterprise sales or even just high touch sales, am I getting 10 to 20% that are complaining about my price? Good. Then I'm probably priced accurately. If no one's complaining about my price, I'm probably underpriced. And if people are saying, oh, you're so cheap or I'm way less than competitors, I'm probably underpriced.

And it's being like, well, am I losing, you know, some of my, if you're doing enterprise sales or even just high touch sales, am I getting 10 to 20% that are complaining about my price? Good. Then I'm probably priced accurately. If no one's complaining about my price, I'm probably underpriced. And if people are saying, oh, you're so cheap or I'm way less than competitors, I'm probably underpriced.

So

So

Yeah, and before I've changed pricing, usually it starts to just feel wrong in my gut of like, something's off, what's off? And then I start noodling in a notebook and then I talk to my co-founder and then I've talked to folks in my mastermind. And these days I would go, probably go to Patrick Campbell or he's busy these days, but Marco at pricing.io, pricingio.com.

Yeah, and before I've changed pricing, usually it starts to just feel wrong in my gut of like, something's off, what's off? And then I start noodling in a notebook and then I talk to my co-founder and then I've talked to folks in my mastermind. And these days I would go, probably go to Patrick Campbell or he's busy these days, but Marco at pricing.io, pricingio.com.

There's like certain folks that I would go to for some advice. And I do think, it's not like, what should I do? But it's like, hey, I have these two or three different ideas and I have a leaning. What do you think? And then the person would ask me questions of like, well, I don't know your competitive landscape. How are your competitors priced, right?

There's like certain folks that I would go to for some advice. And I do think, it's not like, what should I do? But it's like, hey, I have these two or three different ideas and I have a leaning. What do you think? And then the person would ask me questions of like, well, I don't know your competitive landscape. How are your competitors priced, right?

And that's the kind of stuff like with tiny seed companies that I do all the time. Like the majority of my calls with them are around some type of strategic decision, a pivot or something, and pricing is a big one. And there are rules of thumb. So...

And that's the kind of stuff like with tiny seed companies that I do all the time. Like the majority of my calls with them are around some type of strategic decision, a pivot or something, and pricing is a big one. And there are rules of thumb. So...

Chat with AI. Yeah, say, pretend you're Rob Walling. You can do that now and chat GPT. There you go. And it's like, okay. Patrick Campbell, yeah. What's wrong with my pricing? This is my pricing page, tell me what's wrong. Yeah, changing the value metric is a big one. Simplifying, I mean, we do pricing teardowns at the kickoffs for TinySeed. And one of the biggest repeated things we see is,

Chat with AI. Yeah, say, pretend you're Rob Walling. You can do that now and chat GPT. There you go. And it's like, okay. Patrick Campbell, yeah. What's wrong with my pricing? This is my pricing page, tell me what's wrong. Yeah, changing the value metric is a big one. Simplifying, I mean, we do pricing teardowns at the kickoffs for TinySeed. And one of the biggest repeated things we see is,

too much there's too many value you don't need three value metrics usually it's like try let's try why do we have that one oh that's because a competitor nope get rid of it like just make it either unlimited or within reason you know within terms of service let's get down to the one thing that really provides the value so thanks for that question mark hope it was helpful

too much there's too many value you don't need three value metrics usually it's like try let's try why do we have that one oh that's because a competitor nope get rid of it like just make it either unlimited or within reason you know within terms of service let's get down to the one thing that really provides the value so thanks for that question mark hope it was helpful

Our next question is from Daniel Tanner, and he asks, content. What type of content should you be doing and how do you decide if it's working? Laura, a tiny, small question. What type of content should you be doing?

Our next question is from Daniel Tanner, and he asks, content. What type of content should you be doing and how do you decide if it's working? Laura, a tiny, small question. What type of content should you be doing?

Yeah. I'll start with the attribution. How do you know if it's working? You do your best. You do the best you can is what it is. And there's different types of attribution, right? There's like first touch. Well, how did you first hear about us? There's last touch. Well, that caused him to convert, which is what you were saying.

Yeah. I'll start with the attribution. How do you know if it's working? You do your best. You do the best you can is what it is. And there's different types of attribution, right? There's like first touch. Well, how did you first hear about us? There's last touch. Well, that caused him to convert, which is what you were saying.