Rob Walling

And then there's like this blended attribution of we've had six touch points with them. So each of them gets 15% of the conversions. Like you've seen this in Google, you know, Google Analytics.

And then there's like this blended attribution of we've had six touch points with them. So each of them gets 15% of the conversions. Like you've seen this in Google, you know, Google Analytics.

And I never used, I used, I would look at first touch and last touch only are the only things I ever looked at. And you do the best you can. Attribution is not as good as it was five or 10 years ago. And it's probably not going to be as good five or 10 years from now because of privacy and because of, Google wanting to sell more ads, right?

And I never used, I used, I would look at first touch and last touch only are the only things I ever looked at. And you do the best you can. Attribution is not as good as it was five or 10 years ago. And it's probably not going to be as good five or 10 years from now because of privacy and because of, Google wanting to sell more ads, right?

So we don't get keywords provided to us anymore as we did back in the halcyon days of SEO. But realistically, even if attribution is only 70% good, 60% good, accurate, at least it's something. At least you have some data. The other thing I like to look at is having a, you know, how did you hear about us, right? When people get in the app. Is that foolproof? Of course not.

So we don't get keywords provided to us anymore as we did back in the halcyon days of SEO. But realistically, even if attribution is only 70% good, 60% good, accurate, at least it's something. At least you have some data. The other thing I like to look at is having a, you know, how did you hear about us, right? When people get in the app. Is that foolproof? Of course not.

Every time, you know, we do this with tiny seed applications because I like to see what's actually driving applicants. And then I can even look at, Ooh, you know, these were our 30 best applicants based on our ratings. What drove those? Like what drove the best applicants? And it's super helpful for us. But inevitably we get people saying, Oh, your email list.

Every time, you know, we do this with tiny seed applications because I like to see what's actually driving applicants. And then I can even look at, Ooh, you know, these were our 30 best applicants based on our ratings. What drove those? Like what drove the best applicants? And it's super helpful for us. But inevitably we get people saying, Oh, your email list.

And it's like, that's not helpful to me. Cause it's like, how did you get on the email list? You know? And it's like, great, but how did you find the website, right? So it's not perfect, but it's better than nothing. So that is how I know it's working.

And it's like, that's not helpful to me. Cause it's like, how did you get on the email list? You know? And it's like, great, but how did you find the website, right? So it's not perfect, but it's better than nothing. So that is how I know it's working.

And usually, I mean, I'll tell you, if you truly are doing an SEO and creating a lot of content, whether that's written content or videos or tools, I think of building a tool like Ruben does, the free tools. Usually it is like 80, 20 or even worse. It's like 95, 5 or 5% of your content catches and that drives a lot of traffic and a lot of conversions, at least in my experience.

And usually, I mean, I'll tell you, if you truly are doing an SEO and creating a lot of content, whether that's written content or videos or tools, I think of building a tool like Ruben does, the free tools. Usually it is like 80, 20 or even worse. It's like 95, 5 or 5% of your content catches and that drives a lot of traffic and a lot of conversions, at least in my experience.

The other thing to think about is you said like what is content? Because I think of it in two buckets, right? There's on-site, which is like I'm going to create stuff on my website usually to try to draw search engine traffic or to point people to from social media. So I go out, it's hub and spoke. The hub is my website. I want people to get there.

The other thing to think about is you said like what is content? Because I think of it in two buckets, right? There's on-site, which is like I'm going to create stuff on my website usually to try to draw search engine traffic or to point people to from social media. So I go out, it's hub and spoke. The hub is my website. I want people to get there.

I want them to convert to the email list or convert to a trial. And the spokes are Twitter, Instagram, maybe even YouTube videos, a podcast, and whatever social media. So all of that is content. And that's why this is a complicated question is on site, you totally answered that of look at the five stages of awareness. You know, you can just Google that. I also did a, there's a talk on YouTube.

I want them to convert to the email list or convert to a trial. And the spokes are Twitter, Instagram, maybe even YouTube videos, a podcast, and whatever social media. So all of that is content. And that's why this is a complicated question is on site, you totally answered that of look at the five stages of awareness. You know, you can just Google that. I also did a, there's a talk on YouTube.

It's something like this is the best content marketing strategy I've ever seen. It's on the Microcom channel. It's a talk I gave. And I talk about creating content from unaware to problem aware, solution aware, product aware, and most aware. And you started this answer by saying, start with product aware and most aware, which is exactly what I say in that talk, and then work your way up.

It's something like this is the best content marketing strategy I've ever seen. It's on the Microcom channel. It's a talk I gave. And I talk about creating content from unaware to problem aware, solution aware, product aware, and most aware. And you started this answer by saying, start with product aware and most aware, which is exactly what I say in that talk, and then work your way up.

So on-site, I think that's correct. Off-site, should I go on Pinterest? Like, should MicroConf and TinySeed be marketing on TikTok? No, because our people aren't there.

So on-site, I think that's correct. Off-site, should I go on Pinterest? Like, should MicroConf and TinySeed be marketing on TikTok? No, because our people aren't there.