Rob Walling

So that's then the question. Should you be creating Pinterest? Well, of course, because you know where your customers are. So that's the question I would throw back to Daniel is figure out where your customers are. Are they on Twitter? Are they on Instagram? Are they on YouTube? That's how I think about it.

So that's then the question. Should you be creating Pinterest? Well, of course, because you know where your customers are. So that's the question I would throw back to Daniel is figure out where your customers are. Are they on Twitter? Are they on Instagram? Are they on YouTube? That's how I think about it.

The biggest ones are usually the ones where there are the most people by definition. So I was skeptical. Two or three years ago, we were talking, what's the next thing we're going to attack for microconf audience building, right? Because we have the podcast, it grows really slow as podcasts do. And I was like, YouTube, I think it's going to be a bunch of 20-year-olds.

The biggest ones are usually the ones where there are the most people by definition. So I was skeptical. Two or three years ago, we were talking, what's the next thing we're going to attack for microconf audience building, right? Because we have the podcast, it grows really slow as podcasts do. And I was like, YouTube, I think it's going to be a bunch of 20-year-olds.

You know, I see my 18-year-old just sipping through Minecraft videos. And I was pretty skeptical. But then we did see other channels. Dan Martell had a channel and a few others that were talking about SaaS and had some reach. And so we were convinced of that. We were deciding between YouTube and TikTok at the time. And I went on TikTok and I was like, no, no, no.

You know, I see my 18-year-old just sipping through Minecraft videos. And I was pretty skeptical. But then we did see other channels. Dan Martell had a channel and a few others that were talking about SaaS and had some reach. And so we were convinced of that. We were deciding between YouTube and TikTok at the time. And I went on TikTok and I was like, no, no, no.

I don't know that TikTok will ever, ever be for MicroConf TinySeed. But YouTube, you know, turned out to be really good. So thanks for that question, Daniel. I hope it was helpful. Next question is from Noel Gomez. He is a Tiny C founder. He asked on Twitter, given limited time and resources, hey, that's bootstrapping. How do you prioritize where to focus and invest to grow your pipeline?

I don't know that TikTok will ever, ever be for MicroConf TinySeed. But YouTube, you know, turned out to be really good. So thanks for that question, Daniel. I hope it was helpful. Next question is from Noel Gomez. He is a Tiny C founder. He asked on Twitter, given limited time and resources, hey, that's bootstrapping. How do you prioritize where to focus and invest to grow your pipeline?

So specifically to generate new leads. How do you do it, Laura?

So specifically to generate new leads. How do you do it, Laura?

Enterprise sales, yeah. He has a really big, big ticket.

Enterprise sales, yeah. He has a really big, big ticket.

Yeah. And I, I think the thing, the overarching thing that I think about is as a bootstrapper with limited time and resources, I would make a list of all of the marketing approaches that I wanted to try. And then I would pick the one I thought was going to work and I would work on it.

Yeah. And I, I think the thing, the overarching thing that I think about is as a bootstrapper with limited time and resources, I would make a list of all of the marketing approaches that I wanted to try. And then I would pick the one I thought was going to work and I would work on it.

and focus because here's the thing i think if you try to do content seo linkedin twitter instagram pinterest try to do all these things you're just not good at any of them and you don't learn how to do them well you're just throwing stuff into the ether even with like with microconf tiny seed where we have budget and we have a team we pick one new thing to attack.

and focus because here's the thing i think if you try to do content seo linkedin twitter instagram pinterest try to do all these things you're just not good at any of them and you don't learn how to do them well you're just throwing stuff into the ether even with like with microconf tiny seed where we have budget and we have a team we pick one new thing to attack.

And we did YouTube for two and a half years and then, you know, until it plateaued around 90,000. And then we are looking at LinkedIn next and we're going all in. Like we hired a LinkedIn consultant. We are spending thousands of dollars a month, many thousands to edit video and to create carousels and to do this stuff and to do the play.

And we did YouTube for two and a half years and then, you know, until it plateaued around 90,000. And then we are looking at LinkedIn next and we're going all in. Like we hired a LinkedIn consultant. We are spending thousands of dollars a month, many thousands to edit video and to create carousels and to do this stuff and to do the play.

There is a LinkedIn playbook and kind of all the LinkedIn consultants say the same thing. This is what's working right now. right? So that's what we are going to do in the new year. For us, audience building is a thing because that's what microcommentaries thrive on, right? It's built around the audience. If you're doing enterprise sales, I don't think you should build an audience at all, right?

There is a LinkedIn playbook and kind of all the LinkedIn consultants say the same thing. This is what's working right now. right? So that's what we are going to do in the new year. For us, audience building is a thing because that's what microcommentaries thrive on, right? It's built around the audience. If you're doing enterprise sales, I don't think you should build an audience at all, right?