Rob Wiblin

Okay.

And so you call up a random bunch of households and you say, yeah, who would tell you about an event?

And then you pick maybe the person who is most often mentioned and get their phone number and then call them up.

And then you say to them, well, yeah, what do you say on the phone?

It's like an odd call to get.

Yeah.

And what do people say to that?

Yeah.

So just trying to like build a better model of like exactly what this looks like in my head.

So do you know, are these like cool people or very extroverted people or like high status people in the village?

Like maybe someone who's involved in local politics?

Do you know what kind of person we're talking about?

Yeah, that makes sense.

And do you know kind of what conversations they're having?

I was wondering, are they going around and kind of shaming parents for being like lousy parents because they're, I don't know, not vaccinating their kids?

I know there's this whole thing of people policing like other parents' behavior and things like that.

Or is it more like they're reminding people of this fun vaccination event that they can go to?

What's the conversation I should picture in my head?

Yeah.

Okay.